Google’s Play Store has thousands of apps. In such a scenario, managing the ingenuity of apps has been a troublesome affair. Malware gets easy entry into the Play Store, and managing it to identify and remove these malicious apps becomes an issue.
Artificial Intelligence to the Rescue
Google has come up with a new initiative to tackle the issue. This technology, known as ‘peer analysis’ uses Artificial Intelligence (AI) to knock out malware.
The concept behind this is simple, Google is taking the help of AI through learning algorithms to separate the good apps from the infected ones. Under grouping analysis or peer analysis, applications are clustered into groups according to their functions (functional peers). Following this, these functional clusters are compared with respect to permissions they require and if there is some application which requesting permissions it does not needs, then it will be terminated as a malware.
For example, a calculator application should not require permissions to access contacts, if there is an app which does so, then it’s infected. This bad app would be flagged and Google will now analyze this app further and eventually remove it.
Google has been successfully using AI technology for this purpose for quite some time now. According to the report, in 2015 itself, users installing malicious apps from play store had risen from 0.5% to 0.7%, but the successful implementation of artificial intelligence backed by human effort has made the Google Play Store a much safer place.