Nothing generates more buzz in the tech world than the announcement of a new iPhone. The X, when launched, had the entire planet going absolutely crazy over it. The product was just polarizing in nature, you either hate it or you just loved it. There was no third option.
However, Apple has been, of late, branching from Steve Jobs’ ideals of only providing premium products. As of right now, there are 8 iPhones ranging from Rs 22,000 to Rs 1 lakh available for purchase. Though the iPhone X was initially priced absolutely over the top, it would seem that the year 2018 might bring in some relief for staunch iOS fans. The recent success of Samsung and Huawei’s flagship devices has put some pressure on Apple to showcase groundbreaking phones for another year in a row.
According to recently leaked information, Apple will be launching three variants of the the 2018 iPhone. All of them will be modeled around the X. Though two of them will have OLED displays, the third would have an LCD display. One of the OLED variants has come in reports as being a substantially cheap version of the iPhone X. Even still we can rejoice in the fact that Apple has actually listened to its users and has factored in the problems of a high price point in a budget zone like India.
The iPhone X has actually fared poorly in sales due to its extremely high price tag. An analyst at Digitimes has said that the new device’s manufacturing bill of materials (MBOM) may be as much as 10 percent lower than the iPhone X. That way we can expect a cheaper device. The smaller iPhone X is touted to have 5.85-inch OLED display and it should be in the same aspect ratio as the original X.
However, that does not mean that the iPhone will be cheaper than many of the other flagship devices. The S9 or the Huawei P20 or the Google Pixel 2 are somewhere around the Rs 65,000 – Rs 70,000 price band. If what we are hearing is correct, then Apple’s most premium iPhone X should cost upwards of Rs 1,10,000. The iPhone which has 10 percent less MBOM should cost anywhere between the price point of Rs 75,000 to Rs 80,000.
The poor iPhone X sales have left Apple’s OLED manufacturer Samsung with a lot of excess OLED panels which, as per reports, should be troublesome for Apple. This is because the Samsung has been reported to have the upper hand for negotiating prices for the upcoming new OLED panels. This could also play some part in deciding the price of all the upcoming iPhones.