Over a period of time, Internet Usage has increased significantly through smartphones especially in the modern era. Simultaneously, over the years, graphic content, cookie data, Java rendering and ads have made browsing heavy for limited data and slower connections.
A better web experience for visitors translates to more revenue for services and websites in general. As for Google, it makes more sense as the web giant almost owns the entire mobile web ecosystem with Android, Chrome and Google Search itself. This is the main reason why it rolled out a mammoth Data Saver feature on the latest version of Chrome for Android devices.
Google introduced the Data Saver feature into its Chrome browser back in March 2013. It routes the web requests through Google’s servers where the company’s PageSpeed libraries compress and optimize web content. Simply put, all the browser does is redirect the actual link to another link made by Google after removing graphical content, filtering unwanted data and making the page more relevant.
Earlier in January this year, Google introduced a new build of Chrome which could save data consumption by up to 50%. Post that, Google has been successful in increasing the saving of data by a whopping 70% in its latest update for the application on Android (coming soon on iOS too).
How DataSaver Works
This smart feature works similar to most other data saving modes but with a slight change. When Chrome detects a slow connection, it offers you a choice to load a compressed version of the page, saving both data and time. When selected, Chrome skips loading graphical content and shows only text. When required though, one can simply click on the ‘Show All Images’ button to see all the images or select images as well.
The new Chrome update is initially rolling out for Android users in India and Indonesia. They are the first countries to get this feature as both these developing regions face a major data crunch and quite often, data services offered by carriers are bound by a data limit. Google has also been working hard in order to accelerate the mobile web in partnership with publishers, analytics firms, and ad companies called the Accelerated Mobile Pages Project (AMPP) on a large scale.
Google plans to roll out the new update in other countries as well. Google has also confirmed that the update for iOS will follow soon. However, it is only available for Google’s Android platform in the current scenario.