It is that time of the year again, when Google plays Santa ahead of the Christmas and serves its main course along with the dessert. By this we mean this year’s lineup of Google handsets followed by the global rollout of Android 7.0 Nougat operating system. The California based tech giant has recently sent out a media invite for an event to be held on October 4th, 2016. Interestingly, it seems that this year Google is dropping its ages old Nexus moniker and will be rechristening its smartphone lineup as Pixel. Moreover, if the speculations are to be believed, tides are changing in a massive manner this year. Without any further ado let us explore exactly how Google is planning to take the smartphone domain by storm.
Google is at the helm of design this time around
Since the very first HTC Nexus One till last year’s Huawei Nexus 6P, Google has never interfered in the design of Nexus phones. The search giant would tie up with major brands to design its Nexus smartphone and have control only over the software. This is all about to change this year as the URL https://madeby.google.com/ hints at the fact that new phones have been designed by the search giant and HTC is simply manufacturing them. This is the first time ever in the history, when Google has taken control of its devices and we cannot wait to lay our eyes on them. The leaked images of these devices have already given us a fair idea of what they are going to look like but everything is pretty blur at this point.
There will be two variant this year as well
Last year, Google broke the tradition and came out with two Nexus devices viz. LG Nexus 5X and Huawei Nexus 6P. This was a marketing strategy to counter the same move by its biggest competitor, Apple. This year around too, there will be two variants in Google Pixel lineup called Google Pixel and Google Pixel XL. As the name suggests Google Pixel will be a smaller 5-inch smartphone with 1080p resolution and Pixel XL will be a 5.5-inch unit with a Quad-HD resolution. This move looks more in line with the strategy to compete with Apple as now Google controls everything from design to software, just like its rival.
Pixel and Pixel XL will flaunt bleeding edge tech
Just like every year in past, this year too we can expect Google handsets to come with the top-of-the line spec sheet, however, not much is known at this point. It is a given that these devices would be running on the latest Android 7.1 Nougat operating system right out of the box. Besides this, it is also sure that under the hood, latest Snapdragon 821 along with 4 GB of RAM will be driving the performance. More importantly, Google is retaining the good old 3.5 mm audio jack, which will perk up many old timers. Pixel and Pixel XL will come with 2770 and 3450 mAh battery, respectively. The base variant will start from 32 GB and it remains to be seen whether the brand remains restricted to 32 and 64 GB like every year or goes higher. Expandable storage option still seems highly unlikely and frankly, we are not even expecting it as it only slows down a device.
Android OS will come with a customised launcher
This is probably the major design overhaul since the material design came about, back in 2014 with Android Lollipop. While the Material design is still the dominant visual factor across the interface, Google has changed the launcher. The Pixel Launcher, which is unofficially out now for users to download, has been gaining popularity like Coldplay in India. It seems that the app drawer is missing this time and a simple bottom up gesture on the homescreen brings it up, which is a refreshing change. Google has also made several changes to the interface, which we have covered here http://www.cashify.in/blog/android-nougat-brings-delicacies-plate/.
So far, it seems that Google Pixel devices are going to be the talk of the town come October 4, 2016 and rightfully so. And in case you have got an itch in your palm to get one of these babies, now is the right time to sell your old phone for cash @www.cashify.in and save for your new Google Pixel smartphone.