Hollywood and smartphones go hand in hand. There have been several product placements in movies directly from smartphones. A good example of this would be the movie Equalizer starring Denzel Washington. The movie had massive placement of Sony devices as each character is shown walking around with a Sony smartphone and this seems quite deliberate as no one in their right minds will use a Sony phone now.
The Nokia 8810
However, when we talk about the most iconic phones in Hollywood, we have to think back to The Matrix and the Nokia Banana phone or the Nokia 8810 as it was called back then. Morpheus’ call to Neo in the office and Neo’s shift and dropping of the phone slider is a moment that is etched in everyone’s mind.
We know, also, for a fact that most people in Hollywood movies tend to use only the Apple iPhone to make calls and that is because that iPhone has established a legacy around itself. Almost all major films have people using only an iPhone through the entirety of a film. A good example of this would be the iPhone 4 used on Mission Impossible Ghost Protocol.
Movies like the Big Short or Taken 3 see the use of a BlackBerry device and we can say that even BlackBerry has carved itself some history in Hollywood even though no one is using one right now. The famous movie Due Date has Robert Downey Jr using a BlackBerry Bold 9000 which turned out to be excellent product placement for BlackBerry.
The Motorola MicroTAC 9800X was one of the very first phones to ever come out. To give you a context on how old the device is, it was first seen on Quentin Tarantino’s superhit Reservoir Dogs and also in the thriller Hook which stars Robin Williams. The world’s first commercial mobile phone, the Motorola DynaTAC was also seen in the movie Wall Street.
Sony phones have not only been used in The Equalizer but also in other famous films. Sony Ericsson R310, a flip phone for the ages, was seen on the very first Tomb Raider film starring Angelina Jolie. The handset is seen throughout the movie, with Lara Croft taking in absolutely everywhere with her. Naturally, no matter what Lara throws at it, the phone continues to work flawlessly throughout
James Bond also uses phones part-time along with his gadgets and in Skyfall he sported a Sony Xperia T smartphone. In Tomorrow Never Dies, Bond uses the Sony Ericsson R380 Prototype which as you may remember was used to remotely drive his car.
Quite clearly smartphones have been a big part of Hollywood and will continue to be in the future as well. Which ones do you remember?