LG has not been on the top of mobile trends for quite some time. Their smartphones are also not amongst the top sellers in the world and their integrity as a smartphone maker has been questioned several times. Safe to say all the Chinese mobile makers have stolen the market from LG, which some time ago was in the top 5 smartphone vendors list. Now LG has been launching its flagship devices for quite some time and like Sony, the phones haven’t exactly been appealing to the masses.
But LG isn’t done with its smartphones just yet. The LG V30 looked quite impressive on paper but fared a bit poorly in the camera department. The company is looking to fix that by improving the optics of the phone and rebranding the phone as LG V30S ThinQ. The device has been officially announced at MWC 2018.
LG V30S ThinQ- Repackaged LG V30 With Slight Modifications
However, the problem is that LG has not changed anything else on the device. It is still the same LG V30 smartphone just with a somewhat improved camera system. The camera can take slightly better photos in low-light and has some AI enabled features, but apart from that LG has just repackaged the old device with a rather better name.
So in a way, LG’s biggest announcement at this year’s MWC would just be a software update and as softwares go, though, it seems that it isn’t all that bad. The AI Cam which LG is bragging about has a facility which is licensed by LG from EyeEm and a tool called EyeEm Vision. As per reports the EyeEm and its machine-learning system have been trained on nearly 100 million images. In a smarter sense of way, we can say that LG has implemented what Google had already done on the Pixel 2 with the Google Lens. So LG has not introduced anything groundbreaking and has in a sense copied a popular feature from a competitor. This obviously isn’t enough to sell a new phone.
The phone still has a heavy UI overlaying the Android 7.1.1 Nougat OS, so there is no Android Oreo 8.0 out-of-the-box. The phone still runs on the Snapdragon 835 SoC even though all its competitors are switching to the Snapdragon 845 SoC. The phone still has the same storage and RAM options, albeit there is another variant which will offer you more.
Will LG Survive the Smartphone Market Game?
Given that the phone is still a variant of the LG V30 flagship, it is highly likely that LG has no other flagship lined up at least till August. The competition is so tough that it would definitely eat up LG’s already low share in the smartphone market.
Even Sony has managed to introduce some change to its original blocky design of a smartphone and brought out bezel-less display and most importantly a Snapdragon 845 SoC to its Xperia XZ2 flagship designs.