Android Tablets are struggling for existence. And they’re failing marvellously at it – the statistics seem to indicate a negative bias on the market for over a year now. Consumers are more inclined to buy Chromebooks, fitness gadgets, reading gadgets and literally any other device that tablets. Despite the big bang start to the industry that began with the launch of the iPad over half a decade ago, things are not as rosy anymore.
The Tablets’ Downfall
The sales data is pretty revealing of the gruesome state —the double-digit declines are omnipresent irrespective of the company.
If we peek behind the scenes, there are some probable, apparent reasons for this decline:
- Phablets are winning: Larger smartphones like the Galaxy Note series seem to deliver a similar user experience without the need for an additional device.
- Poor App Ecosystem: There are very few tablet-optimised apps available in the Play Store. As a result, when you want an app, you get an enlarged equivalent of it’s phone version without the benefits it could provide on a bigger screen. Not attractive, this.
- Poor marketing: The manufacturers do not seem to put in a lot of effort in improvising the tablet package. In other words, the special features do not get highlighted at all.
- Hybrids are winning too: Windows or hybrid tablets are gaining more attention from the manufacturers. Take the Surface line from Microsoft, for example. Chromebooks, 2-in-1 devices and some other close competitors are renderring Android tablets obsolete.
- No innovation: There is no new tablet set for a launch, and those that have, haven’t had anything compelling or new to offer consumers.
- Longer usage cycle: Unlike phones, tablets are usually not daily drivers for consumers. As concluded in some studies, consumers are unlikely to replace their tablets since there is limited dependency on those devices. Instead, they tend to buy other substitutes.
Android tablets are more or less headed to be obsolete and death, with better options are being increasingly available. The old-fashioned approach tailored to serve specified needs is not working in tablet manufacturers. At most, you could expect tablets could return in new form factors, with something compelling to offer to consumers.