On many occasions, new technologies are introduced to a market targeting a niche set of customers. More often than not, these technologies fail spectacularly. One such epic fail was 3D TVs which were introduced and hyped insanely. They were also tipped as being the future of TV viewing experience. Sadly, at this current date there are no major companies that make 3D TVs anymore.
The last of the major electronic giants making 3D TV’s ie. Sony and LG announced recently that they will no longer be manufacturing them. Both have followed the lead of Vizio, Sharp, and TCL, who had also removed 3D technology from their product lines.
A similar fate may befall curved TVs, which many consider to be a gimmick and fad that will soon pass.
3D TV History
The whole concept of 3D TVs started after 3D movies hit cinemas on a large scale in 2010. The first film of this type was Avatar which became an instant commercial hit. This propelled electronic giants to throw their entire weight behind engineering and marketing 3D tech. However, seven years down the line, the technology could clearly not keep up with the skewed demand. 3D capability was never really universally embraced in the industry for home use, and it’s just not a key buying factor when selecting a new TV, CNET reported.
The TV industry is moving towards newer things like 4K, HDRs and smart TVs. This eventually meant a fall-out for the 3D TV industry. Many reasons are possible for this decline. Despite enthusiasm at the box office and years of 3D TVs being available at affordable prices, the technology never really caught on at home. Market trends indicate that the Sales of 3D home video gear have declined every year since 2012.
3D TV Killers
The content for 3D TV’s was very limited as well. Channels like Direct TV and ESPN stopped the broadcast of their 3D channel back in 2013. Glasses that were provided for 3D viewing were uncomfortable and made the user self-conscious. Many of the games released for 3D were sometimes not compatible with the models released by many companies.
The 3D feature was not often used as the TV itself had good 2D capabilities. Also, 3D movies were closely associated with Blu-Ray discs just as movie streaming really started to gain traction. Possibly one of the biggest contributors to the demise of 3D was the simultaneous rise of streaming. While studios and consumer electronics manufacturers were hoping to keep you buying 3D Blu-ray discs, consumers were turning Netflix into a distribution revolution that seriously changed the TV game.
Health wise mostly users complained of eye pain and headache after constant 3D viewing. There were several health advisories issued alongside the 3D viewing which made it unsuitable for people with epileptic disorders and also for senior citizens.
Other factors included the rise of second-screen watching on mobile devices, something that’s impossible to do when your eyes are buried in 3D glasses. The world is fast moving towards Artificial Intelligence and Augmented Reality which marks the absence of market space for 3D TVs.
An exorbitant price tag coupled with low tech support, health advisories and the rise in streaming services like Netflix and Amazon prime eventually has stopped the support for 3D TVs entirely. If you have a 3D TV yourself, it might be wise to consider selling it while you still can.
Goodbye 3D TVs, the world is not going to miss you.