A Recode report recently gave rise to the idea of Tesla creating its own music streaming service. Elon Musk’s high-end electric cars (which are headed to India, by the way) may now include this feature.
This revelation is unpredictably surprising as Tesla already integrates Spotify. If expansion was an incentive, it could have chosen either that or Apple Music to integrate for a start. Why this then? There’s significant buzz around what Elon Musk has up his sleeve this time, but apparently, the reason is supposed to be about achieving maximum customer satiety. Tesla is talking with all the major labels in the music industry for licensing a proprietary music service.
“We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose,” says a Tesla spokesperson, as reported by Recode.
Earlier this month, Musk himself teased the idea in an investor Q&A session. He said that there would be exciting announcements this year in terms of music selection. Musk’s favor towards “vertical integration” i.e. having command over the entire business process as much as possible is no secret, and this might just be another solid step towards it.
However, the potential consumer numbers may appear a little faltering, and this idea may not be an optimistic one when viewed from a purely business perspective.
Tesla might be a game changer among the automakers, but to contend the heavyweights in another industry is not very buoyant with so little consumer enthusiasm volume. The disadvantages seem to outweigh the benefits, but one could only be hopeful and look forward to Tesla’s announcements.