It’s been quite some time since UPI payments where launched in India. Now it looks like an unexpected brand – the most popular messaging app WhatsApp, alongside Ola, Truecaller and Razorpay, is about to introduce UPI pay into its system.
UPI stands for Unified Payments Interface. Such payments are advantageous because they are direct instantaneous Peer-to-peer Bank for Bank transfers without the needing a Digital wallet to store money. You can send money to anyone just with their unique ID, regardless of bank.
With over 1 billion active users on the platform and 200 million users in India alone, this integration can be the next biggest disruption for other similar services. Payment via Whatsapp has the potential to push all competitors out of the market, thus evolving into the main app for transferring money to other people.
There will be no need of mobile wallets as intermediates, as the money will be transferred directly between bank accounts. This allows the users to drop the hassles of maintaining digital wallets. In turn, this could directly affect mobile wallets such as Paytm, Freecharge, Mobikwik etc.
What’s interesting is that the feature will not be the first of its kind, as Hike Messenger has already introduced its Hike Wallet, in collaboration with Yes Bank. Hike Wallet allows users to transfer money to those who are not on the app.
Release & Roll-out
This feature is still under testing, and the market is expecting WhatsApp to roll it out in the later half of the year.
Did you know, Whatsapp now supports all sorts of file transfer; read out to know how it can improve your file transferring experience.