Popular Chinese smartphone manufacturer Xiaomi has announced a reward program for purchases made on their website. The reward program is called Mi.com reward program and is open to registered users on Mi.com.
According to the company, in terms of smartphone sales, it is already the third largest e-commerce platform in India after Amazon and Flipkart. The Mi Store app too has over 5 million app installs to date on Google Play Store. The reward program announced by Xiaomi will be carried out in separate phases with a different strategy for each phase.
In the first phase, the company stipulates that users can earn Mi tokens for every transaction done on Mi.com. The number of tokens earned would, of course, depend on the amount of transaction done. These tokens earned now can be redeemed during subsequent purchases made on Mi.com. Another option for users is the chance to earn Mi tokens during special campaigns and then convert them to coupons.
Phase 2 & 3
The second phase of the rewards program will start from the first week of August. This phase will put more focus on referral-based users for the company. Mi users will have the opportunity to invite people to become Mi.com users just like them, and in return, they will earn Mi tokens.
There will also be a third phase where customers will be grouped into tiers based on previous activity including purchases made. Each tier will have privileges with them. Higher tier customers will, of course, have the biggest benefits. These will include express delivery, early access to products and even sales of older products.
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