Xiaomi has been known to be quite the innovator in India. The Chinese smartphone maker entered the Indian market back in 2012. Since then, it has created what can be termed as an actual storm in the budget smartphone market space.
As such, Xiaomi has become the biggest smartphone vendor in the country and that really means something. Early on, the title had been held by the South Korean giant Samsung who has been in the Indian markets for more than 10 years. Along with great value-for-money smartphones, Xiaomi has also been launching internet services exclusively for Xiaomi devices.
For The First TIme in India
Xiaomi usually conducts its Mi Popup events to announce some kind of exclusive service for its users and on 2 May it did the exact same thing. Xiaomi India announced the launch of Mi Music and Mi Video in India to offer value-added Internet services to Mi fans for the first time.
To those who are unaware, both these services have been present already in the Chinese markets. As India is Xiaomi’s biggest market, it has now decided to bring them to the country as well.
For Mi Music, Xiaomi has struck up a partnership with Hungama Music. This has allowed users a choice for as many as 10 million songs. The best thing about this is that users can stream this entire collection free of cost. There is also the option for users to also download music for offline listening. This, however, is not free and would require the which will require users to pay Rs 799 a year to buy Hungama Pro.
There is also an added feature called as the dynamic listening feature. It is basically a Karaoke feature wherein the lyrics of the song are highlighted while playing. This feature will also come free of cost for the online version of the app. Scrolling lower down the lyrics pane also automatically skips the audio to whichever line you are at.
A Netflix for Xiaomi?
Mi Video is Xiaomi’s stab at bringing in a platform like Netflix for Xiaomi users. The app has what Xiaomi calls an integration between video-streaming across platforms. For this purpose, the Chinese smartphone maker had joined hands Hungama Play, SonyLiv and Voot to give nearly 5,00,000 hours worth of content with nearly 80 percent of it free of cost.
This looks to be another one of Xiaomi strategy to cement its position as one of the top smartphone service providers in the country. Xiaomi is shipping millions of smartphones every quarter and it has got factories set up in India where it is producing 10 phones nearly every second.
It can be assumed that these new Mi Music and Mi Video service will be a big success due to such a large market share which Xiaomi has captured since its arrival into the Indian markets.
Speaking of Xiaomi, Cashify has an exclusive partnership with the company, wherein you can exchange your old Xiaomi smartphone for cash or you can exchange your old Xiaomi smartphone to get a discount on the new premium flagships from the Chinese smartphone maker. Just head to Cashify’s website and get your old Xiaomi phone changed right away.