Author: Aditya | Date: October 22, 2024 | Time: 2 pm
Glance has become the leading brand discovery platform in India, where 4 out of 5 Android users connect with the smart lock screen as their initial point of contact.
With this collaboration, Glance hopes to increase consumer interest in products and facilitate action by delivering powerful brand messaging at the right times straight to users' lock screens.
By providing strong brand messaging at the appropriate times directly to users' lock screens, Glance intends to boost customer interest in items and encourage action.
Swiggy and Glance With five top CPG brands, namely a renowned energy drink that witnessed a 20% boost in baseline sales, Instamart has implemented this creative strategy.