Meta rolls out long-sought tools to separate ads from harmful content

Author: Udita Singhal

Date: 31.03.23

Meta is now rolling out a long-promised system for advertisers to determine where their ads are shown

This action is taken in consideration to their demands to distance their marketing from controversial posts on Facebook and Instagram

The system offers advertisers three risk levels they can select for their ad placements

It will include various option excluding placements above or below posts with sensitive content

Sensitive content includes weapons depictions, sexual innuendo and political debates

The controls will be available initially in English- and Spanish-speaking markets, with plans to expand them to other regions and to the company's Reels, Stories and video ad formats later this year