Apple WWDC 23: New Macs launched!

The annual Apple WWDC 23 just took place with a variety of new announcements, ranging from new MacBook launches and updates to Apple’s software services throughout its platforms like iOS, iPad OS, Mac OS, and more!

This time Apple brought new launches for its Mac series of laptops and PCs. From a larger-sized MacBook Air to a colossally powerful Mac Studio, here’s everything you need to know about the specifications, pricing, and details of the latest range of Macs from this year’s Apple WWDC 2023 conference

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New Launches At Apple WWDC 23 Event

Here we present to you a summarised version of some of the recent launches at the Apple WWDC 23 event that was conducted recently in California.

Apple MacBook Air 15 inch

Apple launched a new MacBook Air, this time with a much-requested 15-inch display option. It comes with all the features of the MacBook Air 13-inch in a 15-inch body.

The MacBook Air 15-inch comes with a 15-inch display with high contrast, up to 500 nits of brightness, and support for one billion colors. It comes in a thin and light body with an all-metal build and is the thinnest 15-inch laptop in the world with a thickness of 11.5mm. Ports across the body include a MagSafe charging port, 2 Thunderbolt ports, and an audio jack. The MacBook Pro 15-inch is available in four colors and weighs around 1.5kg

Powering the MacBook Air is the M2 chip, which also does duty in the 13-inch MacBook Air. The M2 chip powering the 15-inch MacBook Air comes with an 8-core CPU and a 10-core GPU. Customers have the option to purchase it with RAM of up to 24GB and up to 2TB storage.

For video calls, you get a 1080p camera along with a 3-mic array. In the sound department, the MacBook Air 15-inch comes with a 6-speaker setup, including Spatial Audio. The battery lasts for up to 18 hours, depending on usage. There’s also touch ID support available

Pricing for the MacBook Air starts at $1299.

Along with this, the price of the 13-inch MacBook Air M2 now starts lower at $1099

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Mac Studio

Apple finally introduced its first-ever update to its Mac Studio range; along with the M2 Max chip available on the MacBook Pro range, Apple introduced a new chip to its M2 family, the M2 Ultra, the most powerful PC chip ever to be made, combining the power of two M2 Max chips through its fusion architecture. Users will have the choice to choose between the M2 Ultra and M2 Max chips for their Mac Studio.

The M2 Ultra is twice as powerful as the M2 Max with a 24-core CPU and a 76-core GPU with a 20 percent and 30 percent improvement in CPU and GPU performance, respectively, over its predecessor, the M1 Ultra. The 32-core Neural Engine is 40 per cent faster here.

The M2 Ultra chip comes with unified memory support of up to 192 GB, which is 50 per cent more than the M1 Ultra, and a memory bandwidth of up to 800GB/s. There’s availability of up to 8TB of storage.

In terms of ports and support, it comes with 2 Thunderbolt ports, SDXC card support, a 10Gb ethernet port, and an HDMI port. The MacStudio comes with WiFi 6E and Bluetooth 5.3 support onboard. With the M2 Ultra, the MacStudio is capable of 22 streams of 8K video. The HDMI here is of a higher bandwidth type enabling support of up to 8K 240Hz video output along with the availability to support 6 Pro Display XDRs at once.

Pricing of the Mac Studio begins at $1999.

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Mac Pro

Another latest product in the Apple WWDC 23 for Mac range is its portable PC tower, the Mac Pro, aimed at users who need ultimate performance requirements and depend on internal PCIe expansion for sound engineering and colour correction purposes.

The Mac Pro is solely powered by the M2 Ultra Chip, coming with 24 core CPU, 76-core GPU, and a 40-core neural engine. With the power of seven AfterBurner cards, it can ingest twenty-four 4K camera feeds and encode them to ProRes in real-time. There are also twenty-two streams of 8K ProRes support and six ProDisplay XDR support available too. The new generation Mac Pro is three times faster and seven times faster (starting configuration) than the previous gen Intel-based Mac Pro.

In terms of connectivity, the Mac Pro comes with two HDMI ports, two 10Gb ethernet ports, WiFi 6E, Bluetooth 5.3, eight Thunderbolt 4 ports, and six Gen 4 PCIe slot support. There’s also availability of a rack-mounted Mac Pro as an option.

Pricing of the Mac Pro begins at $6999

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