The data behind India's re-commerce decade.

This year’s whitepaper traces India’s shift from device hoarding to habitual resale, and the innovation powering recommerce. It explores the rise of organised retailers, India’s drawer-to-e-waste problem and the Ease of Repair Ranking. The report concludes with a recap of 2024 and a snapshot of the rapidly evolving pre-owned smartphone market across India today.

Decoding India's primary and secondary smartphone market growth, brand market shifts, and more. Refurbished sales became the standout story of 2023, the year they moved from a secondary channel to the segment quietly driving Cashify's growth. This whitepaper unpacks how that surge unfolded across brands, price bands, and the festive quarter, and what it signals for India's smartphone market ahead.