According to the survey, Apple achieved its greatest first-quarter share in the premium segment since Q1 2017. Furthermore, despite the global premium smartphone market’s sales volume decreasing by 8 per cent year on year during the quarter, it outperformed the total smartphone market, which fell by 10 per cent.
After revealing in April that the Apple iPhone 13 remains the world’s best-selling smartphone. Counterpoint Research has now released additional data indicating that Apple will control 62 per cent of the premium market in the first quarter of 2022.
Apple Takes 62 Per Cent Of The Premium Market In Q1 2022
Apple leads the premium market for the ninth straight quarter, outperforming total market growth. According to Counterpoint Research, the iPhone 13 series, which has been the best-selling model globally each month since October 2021, is responsible for this 60 per cent share.
While Samsung was the second-best in the premium market. Samsung’s share has decreased due to the Galaxy S22 series’ delayed introduction compared to the S21 series’ launch in 2021. According to Counterpoint Research, “the Samsung Galaxy S22 Ultra 5G has been a smash, combining the best of the S and Note series.”
Thanks to the iPhone 13, Apple increased its market share from 57 percent in Q1 2021 to 62 percent in Q1 2022. Samsung, on the other hand, dropped from 18 per cent last year to 16 per cent in 2022. In just a year, Huawei’s market share fell from 9 percent to 3 percent.