Xiaomi Takes Over Apple and Becomes Second Largest Smartphone Maker

Xiaomi has surpassed Apple as the world’s second-largest smartphone manufacturer. The Chinese smartphone company benefited from the loss of local rival Huawei and is now posing a threat to Samsung’s number one position. According to Canalys’ most recent data, Xiaomi was the world’s second-largest smartphone maker in terms of sales in the second quarter of 2021.

Samsung, a South Korean smartphone company, continues to lead with a 19 percent market share, but Xiaomi has closed the gap significantly and now has a 17 percent market share during the same time period.

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Xiaomi Becomes Second Largest Smartphone Maker

Xiaomi’s shipments in Latin America climbed by more than 300 percent, by 150 percent in Africa, and by 50 percent in Western Europe. Xiaomi’s goal, according to Canalys, should be to increase sales of its top-of-the-line phones like the Mi 11 Ultra. But the smartphone maker will continue to face competition from other Chinese firms, such as Oppo and Vivo.

However, the data imply that, at this rate, Xiaomi has a pretty good chance of overtaking Samsung and becoming the world’s most popular smartphone brand. This is the first time Xiaomi has managed to dislodge Samsung or Apple from the top two positions. The launch of the Note 10 and Mi series smartphones in the mid-premium sector contributed significantly to the company’s growth.

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With a 14 percent market share, Apple has fallen to fourth place; while Oppo and Vivo each have 10 percent and are growing rapidly. However, nothing compares to Xiaomi’s 83 percent rise in Q2 2020. The majority of companies have moved to fill the void created by Huawei’s withdrawal from the premium smartphone market. Huawei had previously displaced Apple and taken over the second place among smartphone manufacturers. Soon after, however, sanctions were imposed on the company, and it eventually exited the high-end premium smartphone industry.

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Since then, Xiaomi, OnePlus, and others have rushed to fill the void. It would be interesting to see if Xiaomi can maintain its lead over the next few quarters facing increasing competition.