Apple announced on Monday that it will be acquiring Primephonic, a classical music streaming service, and will create a specialised app for the genre.
Apple did not disclose exactly how much it paid for Primephonic in Europe, but the company confirms that it will be part of the iPhone maker’s music service.
The Primephonic team says in the post, “We felt compelled to develop a streaming service that truly gets classical right – so that’s what we did over the last three years”.
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“But to fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide.”
Apple Acquires Primephonic
According to the company, Primephonic will go offline on September 7th, with users receiving six months of free Apple Music.
“We love and have a deep respect for classical music, and Primephonic has become a fan favourite for classical enthusiasts,” said Apple Music vice president Oliver Schusser.
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“Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
According to the reports, Apple Music will include Primephonic technology into a separate classical music app that will launch next year.
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” Primephonic co-founder and chief executive Thomas Steffens said in a joint release.
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“We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”
The offer comes as Apple defends its control of the App Store, which is the only method to get digital content onto iPhones and other Apple devices.