Netflix’s rating system now has two thumbs. On Monday, the world’s largest subscription-based video streaming service revealed a third thumbs-up option. Members of Netflix may now give a title “Two Thumbs Up” in addition to one or two. Consider it an indication of more contentment.
Two Thumbs Up means you love something. The new rating statistic will be accessible today alongside the Thumbs Up and Thumbs Down buttons on Netflix applications for TV, Android, iPhone, and Netflix.com.
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Why is Netflix launching Two Thumbs Up?
According to our members, distinguishing between titles they liked and those they adored is critical. Last week, Netflix’s head of product innovation Christine Doig-Cardet, said, “We created this feature, tested it, and are now spreading it out internationally.” “Consider Two Thumbs Up as a technique to fine-tune your recommendations,” she wrote Monday.
A Thumbs Up tells us what you liked, so we utilize it to create similar suggestions. But a Two Thumbs Up lets us know what you wanted and helps us tailor our recommendations.”
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The recent Abhishek Bachchan film Dasvi and the Madhuri Dixit Nene-led The Fame Game are examples of movies and TV shows that Netflix would choose above others. Or from its creators, like Karan Johar’s Dharmatic. This goes for every Netflix title. Bridgerton’s second season, released in late March on Netflix, may be followed by other series or films starring the actors — or produced by Shondaland.
But what does Two Thumbs Up mean? Is it twice the Thumbs Up? That makes sense. Doig-Cardet says there’s no “predetermined weight,” but it’s “another input towards our customization.” Watched, loved, and hated are factors, and the Two Thumbs Up is only one more. Like is a stronger signal, but there’s no fixed weight.”
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Why is Netflix abandoning its binary system?
Netflix’s rating system has changed little in a decade. Almost five years ago, Netflix ditched its star rating system (one to five stars), favouring a thumbs up or down binary system. Netflix said it would eliminate obstacles and streamline the process. This time around, Netflix adds a new layer of complexity to the mix with Two Thumbs Up. Why is Netflix battling itself? It realized the binary system was just too easy.
We heard from our users that they wanted more options to express their feelings about a title,” Netflix’s head of personalization design Ratna Desai told Gadgets 360.
“That subtlety of taste is certainly incredibly essential to discuss since it may enhance suggestions in different ways. This is a new approach to understanding our members’ growing preferences. Members like the binary system, although it was restrictive. So now we’re exploring new methods to view our connection with members.”
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But what about my rated titles?
You may alter prior ratings for tv shows And movies. Netflix hinted at making this more straightforward for consumers through a redesigned user interface. However, Desai and Doig-Cardet did not elaborate. They did mention how well Two Thumbs Up tested.
With that option now available, Doig-Cardet says users have started engaging with previously viewed films to update their opinion. “So we’re not too worried, since the function is heavily used for new releases and previous viewings and ratings.”
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“Some members are ready to tweak their tastes,” Desai noted. But, they’re travelling back in time and studying these titles informs us that there’s a craving and drive for an unfulfilled need.