Netflix is said to be looking for new ways to engage its viewers, and its latest move is aimed at children. According to sources, the streaming giant Netflix is focusing on its children’s movies and shows, with the goal of promoting them through a series of Kids Clips. In order to encourage viewing time for kids’ content, the platform will offer short clips from new or popular movies and shows in the Netflix Kids section. According to reports, the feature is being tested and rolled out in stages. So, if you haven’t seen it on your TV or Netflix app yet, you will soon.
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Netflix has been experimenting with its current offerings in order to find new methods to engage its users. The company has launched a tool called ‘Play something,’ which aims to be a curated discovery platform that will play a random movie or show depending on the type of content a user has previously watched.
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Netflix Kids Clips
When it comes to Netflix Kids Clips, the platform is designed to appeal to underage audiences on Netflix. It’s similar to Netflix’s ‘Fast Laughs’ feature, which debuted earlier this year. Netflix shows comedy clips from various shows and movies in this section of the app; which is displayed in a vertical manner. The Kids Clips feature is based on Fast Laughs; but the videos will be displayed horizontally, similar to how movies and shows are shown. Netflix, on the other hand, may limit the number of “clips” a child can watch in one session. Viewers will also have an emoji button to react to whether they enjoyed the clip; which will then allow them to go view the movie or show that they liked.
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Kids Clips, on the other hand, would not be available to Indian Netflix users for the time being. According to reports, the feature will be launched first in the United States and Latin America; followed by regions such as Canada, Australia, and Ireland in the near future.