Select City

    Samsung To Leave India’s Feature Phone Market? Find It Out Here

    Share:facebookinstagramwhatsapp
    By Varushi Yadav | 
    Updated: 27th May 2022 11:18 IST

    Table Of Contents

    • 1
      Samsung To Exist Feature Phone Market

    Highlights of the Story

    • Samsung confirmed it is exiting the feature phone market in India soon.
    • However, the South Korean giant will continue to launch budget phones priced under Rs. 15,000.
    • The feature phone shipment in India has seen a 39 per cent decline in the first quarter of 2022.

    Samsung is one of the world’s largest smartphone makers, ranking alongside Apple, Xiaomi, and other well-known brands at the top. While Company has a strong presence in the premium and mid-range segments in India, it appears to be struggling in the cheap segment due to increased competition. According to the Economic Times, the South Korean behemoth is planning to depart India’s feature phone market soon.

    Also Read: Samsung Galaxy M53 5G Goes On Sale With Exciting Offers

    According to the rumour, Samsung will only launch smartphones that cost more than Rs. 15,000 in the future. That, however, may not be the case. Samsung has affirmed that, despite abandoning the feature phone market, it will continue to release phones under Rs. 15,000.

    As previously stated, Samsung has announced that it will shortly exit the Indian feature phone market. However, it would continue to release low-cost phones under Rs. 15,000 and will not stop doing so. This makes perfect sense, given how readily available 4G has become and how the demand for inexpensive devices has risen dramatically during the COVID-19 pandemic.

    Samsung has indicated that it will leave the Indian feature phone market in the near future, as previously mentioned. It will, however, continue to release low-cost phones under Rs. 15,000 and will do so in the future. Given how widely available 4G has become and how demand for low-cost devices has surged rapidly during the COVID-19 pandemic, this makes perfect sense.

    Samsung To Exist Feature Phone Market

    Samsung

    According to Counterpoint Research, feature phone shipments in India fell by 39 per cent in the first quarter of 2022 due to supply chain challenges, excessive inventory levels, and a lack of demand due to high retail inflation. Samsung was formerly the market leader in this sector, but by the end of March, it had dropped to third place with only a 12 per cent market share.

    Also Read: Samsung Galaxy A13 5G Production Begins: Know More

    According to Counterpoint, the feature phone segment contributed 1 per cent in value and 20 per cent in volume to Samsung’s entire quarterly shipments by March. This will allow Lava, HMD Global’s Nokia, and Itel to enter the market. The business has been attempting to reclaim its dominance in the higher-end smartphone market.

    According to reports, Samsung executives forecast double-digit growth in the June quarter. It had risen to the top in March, with a 22 per cent market, thanks to 5G handsets costing more than Rs. 15,000.

    According to Counterpoint, Samsung has been the most popular 5G smartphone brand in India for the past two quarters. According to analysts, Samsung’s proposal was influenced by the government’s PLI scheme for local device manufacture.

    To profit from this scheme, multinational firms must produce phones that cost more than Rs. 15,000 in India. Samsung had partnered with Dixon to produce its low-cost phones in the United States. With feature phone demand at an all-time low, it’s only natural for Samsung to call it quits.

    Also Read: Samsung Galaxy M53 5G Goes On Sale With Exciting Offers



    Comments

    Featured Videos

    • iQOO Neo 6 Vs iQOO 7 Vs OnePlus Nord 2: Quick Comparison
      iQOO Neo 6, with its price range similar to iQOO 7 and OnePlus Nord 2, directly competes with them. Both of them were the best mid-range smartphones of the previous year. Let’s find out the similarities, differences and which phone among these three at the price of Rs. 30,000 will suit you the most. Also…
      20th Jun 2022
    • Xiaomi 12 Pro Vs iPhone 13: 25 Questions Answered
      Xiaomi 12 Pro comes with high-end specifications, but while paying Rs. 70,000 a user thinks they should buy an iPhone rather than a Xiaomi phone. They are buying an Apple iPhone 13 or a feature-packed Xiaomi mi 12 Pro in this price range; what would be a better option? Let’s find out! Also read: iPhone…
      19th Jun 2022
    • 5 Reasons To Buy iPhone 13 Mini In 2022?
      iPhone 13 is a charming device with excellent specs, but what if you can get the same hardware in a compact size; enter Apple iPhone 13 Mini. This pocket size performance packed mobile phone is a charmer when it comes to features, looks and usability. So, if you’re confused about whether you should buy the…
      3rd Jun 2022
    • Are Your Airpods Pro Original? Check Original And Fake Airpods Pro
      We all have to agree that the Apple Airpods Pro is an exceptional earbud, and because it is outstanding, it has multiple evil twins, aka fake Airpods. So, have you recently bought an Apple Airpods pro and wondered if the product is original or not? There is a quick and effective way to check its…
      27th May 2022
    • Realme GT Neo 3 VS OnePlus 9RT: 22 Important Questions Answered
      There is probably a thin line between Realme GT Neo 3 and OnePlus 9RT; both mobile phones are spectacular in their price bracket. However, experts like us only notice a few bits here and there. So, to help you out, we have brought a full comparison between the Realme GT Neo 2 VS OnePlus 9RT.…
      24th May 2022

    You May Also Read

    Vivo Mobile Price List
    Vivo Mobile Price List
    Vivo is one of the most active smartphone brands in India. Vivo smartphones are the best in terms of camera quality and design. They perform exceptionally well and have a fantastic user experience. The only problem with Vivo smartphones is that they do not have a fixed time for launching new devices. This has messed…