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Instagram Launches New Insights Feature – Here’s What You Need To Know

- Updated: 22nd Aug 2023, 12:31 IST
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    Instagram Insights Meaning
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    Instagram Insights Has Three Tabs:
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    Is Instagram Insights good enough for your business?
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Instagram, everyone’s beloved social media platform, has been through a lot of changes in the previous few years. The way content is delivered and interacts with has changed as a result of algorithm enhancements, feed adjustments, and other modifications.

‘Insights,’ which allows users to access analytics evaluating the performance of their posts and properly understand their audience, has become one of the most significant features of Instagram. We’ll cover everything you need to understand about it in this news.

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Instagram Insights Meaning

When you’re looking through this feature, you’ll encounter a lot of terms, graphs, and numbers that all represent important metrics. We’ll now dive into Instagram Insights, explaining what each of these numbers means and how you can use them to get useful information!

To get to Instagram Insights, go to your profile page and click at the top where it says how many people have visited your profile – or tap the menu button in the top right-hand corner and select ‘Insights’ from the drop-down menu.

Instagram Insights Has Three Tabs:

  • Activity – You’ll discover two types of Instagram insights under the Activity tab: Interactions and Discovery.
  • Content – Details for individual posts on your account can be found under the Content tab. This contains any picture or video content, Stories, and any paid promotional posts you’ve posted. The Content tab contains three sections: Feed, Stories, and Promotions.
  • Audience – Audience is the last tab in the section. This is where you can learn more about who your viewers are and where are they from, as well as see how your follower count has changed over the last week

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Is Instagram Insights good enough for your business?

Instagram Insights is a free analytics app, it’s good for starters. Below are some of the benefits of Insights:

  • It is Free
  • Easy access
  • Good for beginners
  • Allows you to keep track of the results of your daily activities.


Instagram Insights is free software that allows you to analyze your content without having to leave the app. The information you gather can help you learn more about your target audience, what types of content they enjoy, and how well your advertising is doing. Use this information to help you decide what kind of content to develop for your target audience.