NewDonate for Education

Select City

Find New Phone
Buy Accessories
0 Device Added

Instagram Reels Will Now Show Advertisements, Says Facebook

By Yeti - 
21st Jun 2021
instagram reels

Facebook announced on Thursday that advertisements will show globally on its TikTok rival Instagram Reels. In April, the social media platform began testing Instagram Reels ads in India, Australia, Brazil, and Germany. The company has the goal of earning revenue from its short-form video feature.

Also read: Apple Music Lossless and Spatial Audio Coming Soon To India

Instagram Reels Will Now Show Ads

The test ran with brands like BMW, Louis Vuitton, Netflix, and Uber. “We see Reels as a great way for users to discover new content on Instagram, and ads are a natural fit,” said Justin Osofsky, Instagram’s Chief Operating Officer. “This new creative format can benefit brands of all sizes in an environment where customers are already entertained.”

Instagram Reels ads, which will loop and last up to 30 seconds, will surface between individual Reels, according to the company.

Instagram Reels

Facebook announced on Wednesday that it will start testing ads through its virtual reality Oculus headgear. It has partnered with a number of game companies, like Resolution Games.

The small-scale test of virtual reality ads serves as a link between Facebook’s core revenue source of digital advertising and its expanding investment in virtual reality technology. This is the next big thing after smartphones.

Also read: Reliance Launches New Jio Fiber Postpaid Plans Starting at Rs399

Facebook claims it would use the test to look into ways to make it easier for developers to make money on the Oculus platform.

Over the next few weeks, advertisements will start to show in Blaston, a VR game, as well as other titles. Oculus users can hide individual commercials or select not to see ads from a specific advertiser, according to Facebook.

Also read: Realme Buds Q2 Truly Wireless Earbuds With ANC to Launch in India Soon

Meanwhile, as per Bloomberg, TikTok seems to have quite a large audience and its advertisements have been really successful. So successful that the business expects to charge up to $2 million for a one-day takeover. While TikTok’s popularity grows, Instagram Reels retains the significant benefit of having Facebook’s backing and having to tap into this already popular app.


Featured Videos

  • Tecno Camon 17 First Impressions – Top 5 Reasons To Buy
    Lately, Tecno has been slaying the competition in the sub-Rs10,000 price bracket. Last we made a video of Tecno Spark 7, which was launched at Rs 8,999. Today, the brand has sent us their Tecno Camon 17, which is launched in India at Rs 12,999. Processor Gone are the days when we used to complain…
    23rd Jul 2021
  • Nokia G20 Quick Review – Is Nokia Back in the Budget Game?
    Nokia G20 comes as the latest budget offering by HMD Global in India.
    23rd Jul 2021
  • OPPO Reno6 Pro First Impressions – Top 5 Reasons To Buy OPPO Reno6 Pro in India
    Today, OPPO brings yet another charming smartphone for you to flaunt in style. After the Reno5 Series earlier this year, the brand has today launched its all-new Reno6 Series. And we have the Reno6 Pro 5G, which is now launched in India starting at a price tag of Rs. 39,990 for the 12GB+256GB variant. We…
    14th Jul 2021
  • Sony SRS-XB13 Bluetooth Speaker Review – Your Next Pool Party Companion!
    I have a quick question for you. How much are you willing to spend on your next Bluetooth speaker? If you are going to answer above Rs.5000, then maybe you don’t have to spend that much. Because today we are reviewing Sony’s all-new SRS-XB13 Bluetooth speaker, which is priced at Rs.3,990 and could very well…
    8th Jul 2021
  • iQOO Z3 Camera Review – Is it the best camera phone under 20000?
    Today, we will be talking about the iQOO Z3 camera which is one of the best performing cameras under the Rs. 20,000 segment. We will be first discussing the camera specifications of the phone:  Camera Specifications iQOO Z3 comes with a triple rear camera setup with a 64MP primary camera, 8MP ultra wide angle lens…
    27th Jun 2021