New warning labels on fake and misleading tweets will be shown to Twitter users soon, tailored to be more helpful and less confusing. The redesign, which goes live worldwide on Tuesday, aims to make them more useful and noticeable, among other things.
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Twitter Update – Redesigning Labels
The labels, which Twitter has been testing since July, are an upgrade over the ones it deployed for election misinformation in the run-up to and during the 2020 presidential election. People were criticizing those labels for failing to do more to prevent people from spreading obvious lies.
Twitter only identifies three categories of misinformation: “manipulated media,” which includes videos and audio that have been deliberately edited in a manner that might cause real-world harm; election and voting-related misinformation; and false or misleading tweets about COVID-19.
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The new labels use orange and red to stick out more than the previous version; which was blue and blended nicely with Twitter’s colour scheme. Twitter claims that if a label is too eye-catching, more people will retweet and comment on the original tweet. The new labels resulted in a 17 per cent rise in “click-through-rate” according to Twitter; this means that more individuals read the information exposing false or misleading tweets by clicking on the redesigned labels.
Misleading tweets that resulted in the new label — an orange logo with the phrase “stay informed” — “They were also less likely to be retweeted or liked than those with original labels.
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Tweets that contain more significant misinformation, such as one saying that vaccines cause autism, will be marked with the word “misleading” and a red exclamation point. These messages will not be replyable, likeable, or retweetable.
