WhatsApp is currently one of the most popular social media apps across the globe. The Facebook-owned giant constantly works on making the user experience better. It started rolling out a new feature called ‘WhatsApp Carts’ aiming at the businesses. Moreover, the feature will allow millions of businesses and shoppers globally including in India. Additionally, people can browse a catalogue, select multiple products, and send the order as one message to the business.
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WhatsApp says it is quickly becoming a store counter to discuss products and coordinate sales. This is the reason behind launching the WhatsApp Carts feature for WhatsApp Business accounts. Additionally, it is aiming to make buying and selling even faster.
The feature is rolling out starting today and it will reach all the WhatsApp Business users in the coming days.
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WhatsApp Carts Launched: Everything You Need to Know
The catalogues will allow people to quickly see what is available and helped businesses organize their chats around particular items. Additionally, the main reason is more and more shopping happening through chats. The instant messaging platform is looking to make buying and selling even easier.
WhatsApp Carts will make it simpler for businesses to keep track of order inquiries. In addition, they can manage requests from customers, and close sales.
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For example, Agradaya, a sustainable herbs and spices business in Yogyakarta, Indonesia got early access to the feature and told us how carts are a convenient way to understand what the customer is ordering without all the back and forth communication.
WhatsApp in a blog post.
How to Add Products to WhatsApp Cart
The step-by-step procedure is below:
- Open WhatsApp.
- Go to your chat or business profile of the business you’d like to order from.
- Tap on the shopping button icon listed next to their name to access their catalogue.
- Once the catalogue opens, browse through the products you’d like to order.
- Tap on the product you like.
- Tap ADD TO CART on the product if you’d like to order.
- Alternatively, you can also tap MESSAGE BUSINESS if you’d like to ask a specific question about the product.
WhatsApp Cart is very easy to adopt. WhatsApp users will have to simply find the items they want and tap the ‘add to cart’ button. Once the cart is complete, all they need to is send it as a message on WhatsApp to the business.
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Sushmita Choubey
Marketer to the core, a writer from the soul. Engineer and an MBA turned budding tech writer - dabbling her hands in all genres of writing from tech to fiction. If not writing, you will always find me reading anything and everything. Otherwise, you will find me learning new languages.