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Facebook Set to Launch Newsletter Product For Independent Writers And Journalists

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By Susshmita Choubey - 
17th Mar 2021
Facebook

Facebook has announced that they are in the process of introducing a platform for independent writers and journalists. It will roll out this platform in the coming months in the United States. Moreover, according to the company, this will support them in terms of content creation, audience growth, and monetization.

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“In the coming months in the US, Facebook will introduce a new platform to empower independent writers. This is to help them reach new audiences and grow their businesses. We will start by partnering with a small subset of independent writers [and] independent local journalists who are often the lone voice covering a given community. We’ll work to include them at launch, and build tools and services specific to their needs” it added.

New Facebook Newsletter Platform

Furthermore, more writers and journalists are getting on the email newsletter bandwagon. They are preferring the editorial freedom intrinsic to the medium. It also allows them to move away from advertisement-reliant business models that have been on a steady decline. Apart from Facebook, competition is heating up in the space between firms. They all are trying to create a platform for content creators to try out a mix of paid and free email newsletters to reach potential readers.

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Facebook’s new platform, which lets writers monetize via subscriptions, will be integrated with Facebook Pages. Furthermore, Facebook said, adding it will also allow writers to create groups to engage with their reader community. The world’s largest social network had pledged last month to invest at least $1 billion (roughly Rs. 7,260 crores) in the news industry over the next three years. It comes following a high-profile standoff with the Australian government overpaying news outlets for content.



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