NewDonate for Education

    Select City

    Find New Phone
    Buy Accessories
    0 Device Added

    Smartphone Brands Could Devise Strategies To Push Sales When Coronavirus Epidemic Subsides


    Almost every brand needs to develop strategies in order to cope up with the losses dealt due to near-zero sales and halted manufacturing.

    By Yeti - 
    7th Apr 2020
    phone brands coronavirus sales push

    Highlights of the Story

    • The sales could become worse possibly due to hike in smartphone prices due to the revised GST that came into effect on April 1.
    • Smartphone launches are either postponed or indefinitely cancelled.

    According to the latest report by The Economic Times, smartphones brands are likely to splurge discounts and deals and plenty of new phones to launch pushing their strategies aggressively to take advantage of the pent up demand globally once the COVID-19 pandemic is sorted and the restrictions on manufacturing and selling on non-essential commodities like smartphones at this moment is taken away.

    Now that major smartphone brands have delayed the launch of their smartphones such as Vivo V19, Xiaomi Mi 10, Oppo Enco M31, Realme Narzo series where the stocks are currently on hold. Further, the research director at Counterpoint Research Neil Shah said that if the situation comes to normalcy by the end of this month, many OEMs will resume their major launches while devising marketing strategies and pricing to push sales. 

    However, it is expected that the market won’t come to normalcy just like that and organic growth will take time and for the time being, people might stick to buying refurbished phones which are new-like and cheap while conserving cash at the end to purchase essential commodities. It is also to be noted this situation in place, a large number of people might lose their jobs and so on which is one of the reasons why they might not be able to pull off buying phones. 

    Also Read: Coronavirus Impact On The Smartphone Industry

    According to Counterpoint Research, the world’s smartphone shipments are expected to fall by 3% while another research company Canalys estimated it at 4.2% which is by far a huge difference from the expected 6-8% rise in the overall shipment.

    On the other hand, India has imposed a hike in the GST on smartphones from the original 12% to 18% which means OEMs will face challenges on a short-term basis. AS per CyberMedia Research, the online channel could pick up speed in mid-to-late second quarter i.e. between April to June. Once the situation boils down, it is likely that the OEMs will target both online and offline channels to attract customers to buy their value for money or premium smartphones.

    Also Read: Here’s How To Safeguard Yourself From Email And Text Message Scams


    Featured Videos

    • OnePlus 9RT vs OnePlus 9R – Which is the Best One for You?
      The OnePlus 9R was launched in April as a reasonable and appealing option for smartphone users who did not want to spend more than Rs 40,000. Then the 2021 launches rolled down, and the OnePlus 9R was no longer as competitive as it had been– it had simply become the most affordable way to get…
      17th Sep 2021
    • How to Watch IPL 2021 Free With Vi, Airtel, Jio Plans – Here’s How
      The IPL 2021 resumption matches have been scheduled to kick off from September 19, 2021. When it comes to the location, the matches will be held in the United Arab Emirates (UAE). Now, as the IPL 2021 schedule and stadium information are out of the way, let us talk a bit about the matches. The…
      13th Sep 2021
    • Should You Buy iPhone 11 in 2021? iPhone 11 Quick Recap
      In this article, we will be talking about a very popular Apple phone which is the iPhone 11. There is a huge confusion revolving around whether one should buy this iPhone in 2021 or not? Hence, we will be talking about 5 reasons that make buying the iPhone 11 worth it even in 2021.  Also…
      1st Sep 2021
    • Should you buy iPhone 12 in 2021? Or wait for iPhone 13?
      Should you buy iPhone 12 in 2021? Or wait for iPhone 13?
      10th Aug 2021
    • Tecno Camon 17 First Impressions – Top 5 Reasons To Buy
      Lately, Tecno has been slaying the competition in the sub-Rs10,000 price bracket. Last we made a video of Tecno Spark 7, which was launched at Rs 8,999. Today, the brand has sent us their Tecno Camon 17, which is launched in India at Rs 12,999. Processor Gone are the days when we used to complain…
      23rd Jul 2021
    Get maximum cash for your old smartphone