Google is currently developing a new feature to gather short videos from apps like TikTok and Instagram and display them in its search results. According to the reports, Google is testing the idea of displaying films from these two platforms. If the functionality is implemented, users will no longer have to open separate applications to watch movies; instead, they will watch them directly within the Google app.
The specifics of the agreements between the corporations are unknown at this time. We know that Google and Twitter have a similar agreement, so tweets from the latter appear in Google search results. Typically, such agreements call for payments to be made in the social network’s favour. Deals are being worked out to gain Google the data it needs to index and rank movies, according to “three sources briefed on the conversations,” according to The Information.
It’s confirmed that the company is in discussions with social media companies about including TikTok and Instagram content in search results. There is no information yet on when this feature will be available.
The feature is still in its early stages on the Google app and the mobile website. This means that, for the time being, the video carousel will not appear in your search results, but as Google rolls out the feature, top video content from TikTok and Instagram will be displayed. Google Pilot could be the name of the feature. Although Google already has Google Stories, the “Short Videos” carousel is considerably different according to the rumour. According to the allegation, clicking on the videos in the short video carousel would redirect you to the web version of Instagram or TikTok.
It won’t launch the social networking platforms’ apps, but it will play under google itself, even if the apps are installed on your devices.
A similar deal with Twitter
Google and Twitter struck a similar agreement in 2015. According to the agreement, Google will pay a licencing fee to get access to the tweet data for indexing. Google did not rank and index individual tweets in search results like it do now before the agreement with Twitter. However, with a simple search, it is now possible to locate Twitter material.
If the purchase goes through, it will be simple to access short-format video material that is as ubiquitous as tweets in search results. But the main question is whether Instagram and TikTok would give Google access to their data. Their apprehension is fair, given that Google controls YouTube and competes for the same audience for short-form videos. As a result, it will be interesting to see if the agreement is formalised.
A win-win situation for everyone!
It’s not an unusual tactic. You’re more likely to remain on Google’s pages if you have a quick way to play a viral video in your browser or search application rather than switching to the Instagram or TikTok applications. Still, if it saves you time and surfaces films you’d otherwise miss, you can’t complain.
Individual popularity of the Google-included programmes may suffer as a result of this. According to a recent rumour, Google has stated that it is working on a new function. Google is currently putting the feature to the test on mobile devices.
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