Instagram Testing A new “Collab” Feature for Creators to Get Better Reach: Here’s How to Use It

Instagram has announced Collab, a new feature that is currently being pushed out in India. People may now use Collab to invite another account to appear as a collaborator on their feed posts or reels. The content would be shared with both sets of followers. Instagram is currently testing the feature in two countries: India and the UK.

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Users can use the feature to invite a collaborator to their posts and reels, according to the social media company. If they accept the invitation, the collaborator will be listed as an author; and the content will be posted on their profile grid as well, widening the content’s reach.

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How to Use Collab Feature on Instagram

The feature hasn’t yet been rolled out globally. If you’re an Instagram user in India, have a look at the steps below to learn how to use Collab:

• Make a Reel or upload a Feed post as you generally would.
• You’ll notice the option to Tag People at the bottom of your share screen.
• Invite a collaborator by tapping on Invite Collaborator after tapping on Tag People.
• You can now look for an account and invite them to collaborate with you. Kindly note  that the account you’re inviting will have to accept your invitation. Only public accounts that have been invited to Collab or co-author the post as part of the test rollout will be able to do so.
• The account will be added to the tag screen once they have accepted the collaboration invitation. It will also be highlighted in the header of your post.

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Facebook also stated in July that it would invest $1 billion (approximately Rs. 7,450 crores) on social media creators until the end of 2022. Facebook had previously stated that the investments would include bonus programs for creators who reach certain milestones on its platforms, including Instagram.