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Decoding Samsung Galaxy S24 Ultra Price Hike: Is It Worth It


The Samsung Galaxy S24 Ultra is the latest offering from Samsung with a powerful Snapdragon 8 Gen 3 processor and tons of new AI features under the hood. But is the new increased price of the Samsung S24 Ultra worth it? Let’s Decode it.

- Updated: 13th Feb 2024, 04:22 IST
  • 1
    Decoding Samsung Galaxy S24 Ultra Price Hike: Is It Worth It
    • 1. Design & Display 
    • 2. AI Features
    • 3. Camera 
    • 4. Performance and Battery
    • 5. Gaming
    • Samsung Galaxy S24 Ultra Price Hike: Is It Worth It?

In the world of smartphones, Samsung’s Galaxy S series has always been a top choice, known for its great features and design. But the recent buzz around the Samsung Galaxy S24 Ultra is more about the massive price increase that comes with this flagship phone than its groundbreaking features.

While buyers eagerly await the newest model of the Galaxy S family, concerns are raised about the reasons for the Samsung Galaxy S24 ultra price hike and whether the enhancements are worth the investment. The price stands at Rs 1,39,999/- which is more than the other two models launched simultaneously, i.e. Samsung S24 which costs Rs 79,999/- and Samsung S24+ which costs Rs 99,000.

Also Read: Samsung Galaxy S24 Ultra Vs Samsung Galaxy S23 Ultra

Here in this article, we’re going to look closely at what’s new with the Galaxy S24 Ultra, from its improved AI features to its latest technology, to see if it’s worth the extra price or if it’s too much for what you get.

Decoding Samsung Galaxy S24 Ultra Price Hike: Is It Worth It

Here are 5 potential reasons to justify the price bump!

1. Design & Display 

samsung galaxy s24 ultra

With a titanium body for increased durability and weight savings, the Galaxy S24 Ultra offers modest design adjustments. With its 0.233 kg weight, you can notice the difference right away. The Galaxy S24 Ultra is equipped with Corning’s latest Gorilla Glass Armour, an enhanced glass layer that offers improved protection against drops and minimizes micro-scratches compared to the Gorilla Glass Victus 2.

The vivid images on the 6.8-inch AMOLED screen, which has a resolution of 1440p, are now even brighter at 2,600 nits. It also features a display that can refresh at a maximum of 120 Hz and you have two options for configuring the refresh rate: an “Adaptive” setting and a “Standard” setting. Standard essentially locks you in at a constant 60 Hz refresh rate, but Adaptive automatically modifies your refresh rate based on what’s on display at any given time.

Additionally, a unique coating on the display eliminates reflections even in direct sunlight. Furthermore, the display’s HDR 10+ compatibility, speed, and low latency provide an immersive viewing experience with good viewing angles and barely any glare.

Also Read: Galaxy S24 Vs OnePlus 12: Battle of Features and Performance

2. AI Features

samsung galaxy s24 ultra AI features

AI is the new buzzword in the tech world right now, and it only took a month into 2024 to see a new smartphone using AI as one of its main selling factors. The Samsung Galaxy S24 is packed with AI capabilities. This begins with the Qualcomm Snapdragon 8 Gen 3 chip, which is an advance over the previous year’s Snapdragon 8 Gen 2 chip.

samsung galaxy s24 ultra AI

The enhanced graphics and AI job processing, including the new Circle to Search and Generative Edit functions, as well as the standard photo and video capture, should all be taken into account in this version. The smartphone becomes more useful with features like enhanced photo/video editing, real-time translation, and call transcription that address little details like undesired shadows.

Among all these AI functions, Call Assist is perhaps the most helpful since it makes real-time call translation easier while emphasizing data processing on the device. Travelling is made much easier with the Samsung Galaxy S24 Ultra because it can translate text messages or phone calls in real-time.

3. Camera 

samsung galaxy s24 ultra cameras

About the new camera system, the Galaxy S24 Ultra has a 50MP telephoto lens with 5x optical zoom, an upgrade from the 10MP telephoto lens with 3x magnification from the previous year. This means you can capture crisper, more detailed photos, and clearer shots in low light. Samsung has packed your camera with an array of AI features, starting with a “Nightography” mode that will make your camera perform noticeably better in low light, whether you’re shooting pictures or videos. 

The 200MP primary wide camera on the Samsung Galaxy S24 Ultra is the star of an amazing quad-camera setup. Zooming into various corners of photos reveals the amazing details that this ultra-high resolution sensor catches. A 12MP ultra-wide camera with a 120-degree field of view is also included on the phone to capture vast landscapes. 

The AI features for camera and editing are no way behind. Editing on the Samsung Galaxy S24 Ultra is simple to implement. You just need to adjust the image and reflections identified by AI will be removed. In addition, AI may eliminate any object that ruins the frame by simply pressing and holding it. AI creates substitute pixels in roughly 50 seconds by using information from objects on each side of the problematic area. It represents a shift in the direction of smartphones.

4. Performance and Battery

One of the first smartphones to come out with the latest Snapdragon 8 Gen 3 SoC is the Samsung Galaxy S24 Ultra. This has a GPU with 1,536 shading units and an 8-core CPU. For those who enjoy playing mobile games, the Galaxy S24 Ultra shows to be a very capable phone. Samsung has improved the vapour cooling chamber and added a titanium construction, which helps to better dissipate heat when playing games. Samsung offers three different storage options—256GB, 512GB, and 1TB—along with this potent SoC, along with 12GB of RAM. Regarding battery performance, it takes about one hour to fully charge the S24 Ultra thanks to its 45W charging capability.

Multitasking is one of the best features of a phone with a 6.8-inch display, and the massive amount of RAM ensures that there is almost no lag when switching between apps. You can even pin apps in the multitasking window and keep them running in the background, which is very helpful for games. 

Also Read: Samsung Galaxy S24 Ultra Vs iPhone 15 Pro Max

5. Gaming

samsung galaxy s24 ultra price hike

A powerful Snapdragon 8 Gen 3 processor, 12 GB of RAM, and UFS 4.0 storage technologies allow the Samsung Galaxy S24 Ultra to play games with remarkable performance. Gorgeous visuals are delivered by the phone’s 6.8-inch 120Hz Dynamic AMOLED 2X display, which supports HDR10+. The S24 Ultra is intended for individuals who expect the highest gaming performance, multitasking, and overall smartphone functionality. With its 144Hz frame rate and Snapdragon 8 Gen 3 processor, which offers an 81% boost in GPU performance, the phone is a serious challenger for the title of greatest gaming phone.

The Galaxy S24 Ultra now has Game Booster back, making it one of the greatest gaming phones available. Game Booster is a performance management tool that you may use. You can even download plugins to enable real-time performance information monitoring, much like on a PC. If you are a frequent player of mobile games, this is an extremely effective tool.

However, when we look closely at why the Samsung Galaxy S24 Ultra is more expensive, we see that it’s not just about the higher price tag. The phone has improved compared to other smartphones out there. It has better features, the best specs, and the newest technology, which all make it a high-end phone. Thanks to its redesigned titanium structure, the S24 Ultra now has an even brighter display as well as a more upscale and robust design. Sure, the price jump might surprise some people, but we have to remember that all these cool new upgrades can’t happen without spending more money to make them.

Samsung Galaxy S24 Ultra Price Hike: Is It Worth It?

In the end, whether the Samsung Galaxy S24 Ultra is worth the money depends on what each person wants and values. Tech lovers who are excited about the latest and greatest gadgets might see the S24 Ultra as proof that Samsung is always trying to do better. But whether the higher price makes sense is up to how much you want the newest features and how ready you are to pay for a phone that’s at the top of its game.

Also Read: Top Samsung Galaxy S24 Accessories

Are you planning to buy a new phone? Or searching for the best platform that offers you the best resale value for your old mobile phone? Cashify lets you sell old mobile phone and you can also recycle old phone online without any hassle.


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Highlights of the Story

  • Samsung S24 Ultra is the top-of-the-line premium offering from Samsung
  • Packed with improved cameras and a bunch of AI features
  • Is the higher price of the Galaxy S24 Ultra justifiable?

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