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Global Smartphone Sales Observe 20% Dip In Q1 2020


A lot of reasons resulted in such a decline in sales where the ongoing COVID-19 pandemic took the center stage

- Updated: 3rd Jun 2020, 22:03 IST

According to the latest report by Gartner, overall sales of smartphones dropped by 20.2% in the first quarter of 2020. The decline appears to be because of the halted manufacturing units and sales of smartphones. Retail stores around the globe are shut down while e-commerce deliveries are heavily restricted adding to the decrease in smartphone sales.

According to the report, Samsung, Huawei, Apple, Xiaomi and Oppo managed to score the top 5 smartphone brands around the globe. Moreover, Apple saw a gentle decline in the smartphones phone while Samsung, Huawei and Oppo reported significant decline in the overall sales. It was just Xiaomi that recorded an overall increase in sales of 1.4% on Y-o-Y basis.

Anshul Gupta of Gartner who is a senior research analyst at the firm stated how the ongoing coronavirus pandemic made a massive impact resulting in the worst ever decline in sales in the smartphone market.

Also Read: Coronavirus Impact On The Smartphone Industry: Shipment Delays, Price Hikes And More

The report further adds that Samsung reported sales of 55 million units as compared to 71 million reported last year with a market share of 18.5%. Huawei too reported sales of 42 million units which is a massive drop from last year’s 58 million units sold last year in Q1 2019. In fact, Huawei reported a drop of 27.3% drop on Y-o-Y basis.

Also Read: Remove China Apps Goes Viral In India

Next up, Apple reported a slight decline in sales at 40 million units this year which is a 4 million drop compared to last year’s 44 million units. The Cupertino-based tech giant reportedly is dependent on China and was hit due to the ongoing coronavirus pandemic as the manufacturing units in China were closed or restricted while the stores around the world were closed as well.

Chinese smartphone manufacturers reported a drop of 19.1% in sales in Q1 2020. The report further adds how offline distribution suffered heavily as customers were forced to use online stores to purchase new phones.

Also Read: GST Council Imposes Higher Rates On Mobile Phones, Effective From April 1st

(Cover photo source: Gartner)



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