iQOO has strategically positioned itself in the Indian smartphone market by prioritising performance and understanding diverse consumer needs. Here’s an in depth analysis to understand how iQOO as a brand has established it’s smartphone market presence in India!
By cashify- Updated: 16th Oct 2023, 11:22 IST
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Highlights of the Story
- iQOO’s growth in India is characterised by its unwavering focus on performance, catering especially to the country’s burgeoning gaming community.
- Leveraging Vivo’s robust offline network and their own online strategies, iQOO has made significant inroads into the competitive ₹20,000-30,000 price segment.
- iQOO’s philosophy of offering top-tier performance at competitive prices, as seen with the iQOO 11 Pro, has resonated with a broad spectrum of Indian consumers, from tech enthusiasts to premium seekers.
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