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HTC Desire 728 Ultra

Release Date
Market Status
Out of Stock
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Specs at a Glance
Battery Capacity
2800 mAh
Battery Capacity
Operating System
Android v5.1 (Lollipop)
Operating System
Screen Size
5.5 inches
Screen Size
Variants Available
+ 1
Ram & Storage:
Detailed Specs
Announced On5-Aug-16
Market StatusOut of Stock
Price StatusConfirmed
PriceRs. 9,500
Weight153 grams
ColorsBlack, Brown
Dimensions157.9 x 77.8 x 7.8 mm
Screen Size5.5 inches
Screen TypeIPS LCD
Screen Resolution720 x 1280 pixels
Pixel Density267 ppi
Screen to Body Ratio67.73%
GPUMali-T720 MP3
Operating SystemAndroid v5.1 (Lollipop)
ChipsetMediaTek MT6753
CPUOcta core, 1.5 GHz, Cortex A53
Clock Speed1.5 GHz
Architecture64 bit
Memory & Storage
Phone Variants32 GB, 3 GB RAM
Expandable StorageYes
Expandable Storage CapacityYes, 2 TB
Front Camera
Front Video Recording1920x1080 @ 30 fps
Front Camera SetupSingle, 5MP
Front Camera 1 Resolution5 MP
Front Camera 1 Typef/2.8 Primary Camera
Front SensorBSI Sensor
Front Aperturef/2.8
Front FlashNo
Battery Capacity2800 mAh
Battery RemovableNo
Battery TypeLi-Polymer
Charger TypeFast
USB Type-CNo
Fast ChargingYes
Miscellaneous Features
SensorsLight sensor, Proximity sensor, Accelerometer, Compass
Network & Connectivity
GPSYes A-GPS, Glonass
Audio FeaturesDolby audio enhancementActive noise cancellation with dedicated mic
FM RadioYes
3.5mm Audio JackYes
Bluetooth Typev4.1
Audio Jack3.5 mm
Rear Camera
Rear FlashYes, LED Flash
Rear Video Recording1920x1080 @ 30 fps
Rear Camera FeaturesDigital Zoom, Auto Flash, Face detection, Touch to focus
Rear Camera SetupSingle, 13MP
Rear Camera 1 Resolution13 MP
Rear Camera 1 Typef/2.2 Primary Camera
Rear SensorBack-illuminated sensor (BSI)
Rear Aperturef/2.2
Network Support4G
SIM SizeSIM1: Nano, SIM2: Nano
Wi-FiYes, Wi-Fi 802.11, b/g/n
SIM Slot(s)Dual SIM, GSM+GSM
Wi-Fi FeaturesMobile Hotspot
SIM 1 Bands4G Bands: TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39), FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 850(band 5), 3G Bands: UMTS 1900 / 2100 / 850 / 900 MHz, 2G Bands: GSM 1800 / 1900 / 850 / 900 MHz, 4G S...
SIM 2 Bands2G Bands: GSM 1800 / 1900 / 850 / 900 MHz...
Fingerprint ScannerNo

Price & Availability

The smartphone variant is not available or sold out in the market

About the Phone

HTC Desire 728 Ultra is an average phone that might have pleasant surprises in store in real as compared to what is promises on paper. There is some distance between the phone and the its best competitors in price segment. With a camera below expectation and performance below other smartphones in same price bracket, this phone falls short of being value for money.

This is the kind of phone which takes care of pleasing the eye. Whether it is the look of the phone itself or the quality of photos and videos that it is capable of producing. HTC Desire 728 Ultra comes with a 5.5″ HD screen display which is more than just easy to the eye. The 13MP and 5MP camera pair allow you brilliant photos and videos, that are a joy to watch. Added to that are the photo apps and software which quicken the functioning to bring the intuitive photographer in you to the fore.

Powered by high quality audio through HTC BoomSound and DolbyAudio, this phone gives you music experience in its finest details no matter what the volume. The phone is comfortable to pick and carry and feels good in the hand. Thin built and smooth edges fixed into a light frame give it a classy look. It is sure to turn heads! HTC Desire 728 boasts of superior colours than any other phone in its price bracket and its battery enhances its performance significantly.

One has to admit that HTC Desire 728 Ultra is carefully designed. Matte, rubber plastic on the rear, and a shimmering band on the sides are able to give it a metallic look. The phone looks smart overall. The rear camera looks a bit raised. On the left flap are placed the SIM and memory lot and the right one constitutes power and volume button. Each of these are easy to work with. The 3.5 mm audio port at the top and micro USB port at the bottom provide symmetry to the design. Even though the phone offers a good grip, it looks dull from angles. It could be tough to use it single-handedly and there would risk of slipping. Since body is not fingerprint resistant and scratches are easily visible, a little stylish design could have been better to balance this out.

The colours are natural, viewing angles satisfying. Optimum warmth in display makes the phone pleasing to the eye. The 5.5″ display has a pixel resolution of 720×1280 backed by Super LCD2 panel. One might sense a lack of detail once in a while as sharpness is lacking. HTC could have done slightly better to make video and gaming experience great on the phone. It is difficult to understand why the company did not choose 1080p display with such stiff competition in the price range. This betrays the vibrancy of the colours a bit. Sacrificing quality and clarity in display has never been a good idea.

The phone responds well to changes in light in the environment which only cuts the strain on the eyes further. The display is only averagely touch sensitive and more than one taps and swipes could be the norm. This shortcoming is not annoying, however noticeable.

Powered by Octa-core MediaTek MT6753 SoC, with a maximum of 1.3Ghz speed, the phone would be an average choice in the mid-range bracket. Even though multitasking is usually smooth, sudden lags can be upsetting to the extent that you would have to choose to open the entire set of apps from the scratch if you ask just a fraction more from the phone. It feels that 2GB of RAM and 16GB internal storage is just quite enough! Also it is the synchronization within the hardware setup that seems to be insufficient. Similar phones like Honor 5X, Xiaomi Redmi Note 3 etc. have less performance issues. Admittedly, this phone lacks the performance credentials to make it competitive. Simple tasks such as browsing and texting might also involve hiccups, even though calling and network performance is good. It has a powerful network receptor which allows you to use internet even in areas of poor network.

HTC Desire 728 Ultra is surprisingly good for gaming since the lags are nothing when compared to other heavy load functions. It works smoothly with games that are demanding to the phone’s software and hardware for considerable durations, but the lack of detail and below par touch response may make gaming irritating. To add to that, the audio and video experience offered by the phone is also a bit of letdown when compared to other HTC phones in price range. It is the inbuilt performance essentials that betray the superior quality of sound and colour. For anything above regular usage, the phone is sure to be a matter of worry.

They are sluggish and it is a matter of concern that their positives are further negated by the slow app speed. One is left feeling that by taking care of small things, HTC could have brought the best out of technology. In a market flooded with phones that keep surprising with their camera quality, this is negligence to say the least. Even though the colour details are great, the images lack detail and appear saturated while the viewfinder is slow. However, focus time and shutter speed make the camera decent though not being able to rescue it from being an overall let down despite the claims.

The 2800mAh battery allows you extended hours. On regular usage, it can easily last three quarters of a day, but a fast charge option could have made HTC Desire 728 Ultra a better regular usage and mid-range phone, if not competitive.

With little to cherish and major departments where it either fails to match market standards, this phone underwhelms. There are phones with fingerprint sensors, much balanced cameras and are swift on performance that are available at a lower price in the market. HTC’s carelessness in design and configuring essentials, average specifications in most departments and the company’s inability to get the most out of technology that it has tried to offer make HTC Desire 728 Ultra a difficult choice for buyers.