Instagram Starts Testing Suggested Posts in the Main Feed

According to reports, Instagram is testing a new suggested posts feature in its application. The suggested posts will blend in with the usual feed in the tests. Instagram is also experimenting with additional settings for suggested posts, allowing users to add certain topics or hide suggested posts for up to 30 days. Instagram will only put a small number of users through the testing. The suggested posts feature was first implemented in August 2020 on the social media platform.

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Instagram Testing Suggested Posts in the Main Feed

Instagram is reportedly exploring mixing suggested posts with posts from profiles users follow on their feed, according to The Verge. The suggested posts may appear before the pics, videos, IG reels, and IGTV videos made by the accounts they follow occasionally. Only a small number of users will get to test this on the Instagram app.

Instagram is also trying with some new features to help users obtain better-suggested content. Users will be able to pick and choose specific topics for suggested posts from a list of interests. Users can also choose to pause suggested post recommendations for up to 30 days if they don’t want to view them. As of now, there appears to be no way to entirely stop suggested posts.

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According to TechCrunch, a Facebook official says that the new feature will serve as an “extension” of the Instagram feed and that the suggested posts will be featured based on how a user interacts with the network.

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The suggested posts feature was initially revealed by Instagram in August 2020. After people encounter the “You’re all caught up” notification, suggested posts have appeared in the feed since then. The message that appears at the end of new posts on the feed was first implemented in 2018. Users will see posts from accounts that have related content to the profiles they follow or the content they previously liked or saved in their suggested posts.