Spotify launches Greenroom, a live audio app, is now available on iOS and Android, marking the company’s first serious attempt at building a social media platform. Users can hold live conversations on sporting activities, music, and entertainment on the social audio app, which is similar to Clubhouse.
Instead of announcing a marquee creator or hosting a specific event, the company is using today’s launch to urge people to sign up and decide out how they’ll use the app. According to a source close to the matter, some of its key functionality will ultimately make its way into the main Spotify app, so the team will keep a close eye on what occurs in Greenroom.
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The app is based on Locker Room, which was created by Betty Labs and acquired by Spotify in March. The app’s primary focus was on sports information. Therefore, users who have been enrolled since the beginning will have to adjust to seeing more than just sports chatter, which is the most significant change. The app’s other notable changes are primarily visual. It now has a new logo and font, as well as a Spotify green and black color scheme. In terms of functionality, it now has native recording, which allows users to record and share their shows as podcasts.
Users can use their Spotify account to sign up, but it is not necessary to use the app. Users will be able to choose their interests from a variety of topics during the first signup process. Greenroom can currently accommodate up to 1,000 people per session. Spotify plans to increase the number of users in the future.
Spotify is also proposing a creator fund, though the details are vague. According to a source familiar with the matter, users on the app will be compensated depending on how popular their rooms are and how engaged they are in them. Exclusive deals with creators are also in the works, with announcements expected over the summer. It’s unclear how much money Spotify will invest to attract creators to join the app.
Spotify Greenroom is now available in 135 markets throughout the globe on iOS and Android. But that’s not quite the global reach of Spotify, which is accessible in 178 countries. It’s also only available in English for the moment, but that will change as the app grows.
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