At its global Conversations event in Miami on July 1, Meta unveiled major enhancements and updates to the WhatsApp Business Platform. The new features aim to strengthen marketing capabilities, introduce more advanced AI support, and add voice calling functionality for businesses. So, here is everything you need to know about this story.
WhatsApp Business Update: Unified Marketing Platform
Meta is bringing WhatsApp deeper into its advertising ecosystem, allowing businesses to manage campaigns seamlessly across WhatsApp, Facebook, and Instagram via Meta Ads Manager.
Also Read: How To Create Whatsapp Backup On iPhone And Android: Easy Guide!
With unified creative assets, streamlined setup, and shared budgets, marketers can now upload subscriber lists and choose WhatsApp messages as a placement, or let Meta’s Advantage+ AI automatically optimize performance across platforms. Soon, businesses will also be able to create and run ads directly within WhatsApp Status.
AI Chat Support For Businesses Got A Lot Smarter
To meet growing demand for customer messaging, Meta is enhancing its Business AI capabilities. These tools are designed to deliver personalized product suggestions, assist shoppers during website checkouts, and seamlessly continue conversations on WhatsApp for support and order updates. The AI features will soon become available to more businesses in Mexico, with a wider global rollout on the horizon.
WhatsApp Business: Voice And Video Call Support
Meta is expanding real-time communication capabilities on the WhatsApp Business Platform. Soon, larger businesses will be able to initiate or receive customer calls on demand, exchange voice messages, and conduct video calls—ideal for use cases like telehealth and remote consultations. These enhancements lay the groundwork for future AI-powered voice support, enabling richer, more interactive customer experiences. Businesses can access these voice calling tools by onboarding through Meta’s official partner network.
Are you still browsing through your broken screen? Don’t worry! Book at-home mobile phone screen repair with Cashify—an affordable and one-stop destination for all your mobile phone needs. In case you break your screen within 1 month of repair, we will replace your screen again—for FREE.
