After a new phone launch in the market, the value of the older models begins to drop. Even if your smartphone is in good working condition, this process begins as soon as the new smartphone is launched because most people want the latest model. The companies will also reduce the price of the older models and offer promotions.
This will cause the resale value to decrease further. Most people do not realise this until it is too late and sell their smartphones for less than they expected. So in this article, we will look at the phone’s value reduction after a new release and how to counter it. So let’s start.
Also Read: 5 Best Phones To Resell In 2026
Why Does A Phone Lose Value After A New Launch?
When a new model of a phone is introduced in the market, the older models face more competition. This is where the phone value drops after launch begins. Resale buyers compare the features and prices of the phones before purchasing.
Here are the factors that contribute to a phone’s depreciation after its release in the market:
- Buyers want the latest and most advanced version of the smartphone
- The company reduces the price of the older version of the phone
- Discounts and promotions during holidays reduce the market value of the phone
- Many people start to sell the same version of the phone around the same time
Also Read: Why MacBook Pro 2023 Owners Are Reselling Earlier Than Expected
How Much Value Does A Phone Normally Lose?
It is common for a phone to lose a noticeable amount of resale value in the first few weeks, as part of the phone’s value drop after launch.
What really happens:
- First few weeks: Rapid fall due to the new model buzz
- 3-6 months: Gradual fall in resale value
- After 1 year: Resale value falls further due to the launch of new models
Mid-range phones tend to lose value more quickly, while high-end phones retain their value slightly better.
Also Read: How to Check Xiaomi Redmi 15 for Maximum Resale Value
Best Time To Sell Your Phone
The time you sell your phone also has a large effect on the resale price you can get, especially because a phone’s value drops after launch. The best time to sell your phone is:
- Just before a new series is launched (Best)
- After the launch of the new version, the price starts drop.
Along with these are some tips you can follow to maintain high resale value
- Take care of your phone
- Use a case and a screen protector
- Don’t do unnecessary parts changing
- Store the original packaging and accessories
- Sell your phone at a planned time, rather than waiting.
Also Read: How to Sell Your Samsung Galaxy Z Flip7 Without Any Hassle
Best Platform To Get High Resale Value

If you are looking to get a good resale value for your phone and avoid the phone value drop after launch, we have a good option for you. You can try Cashify for selling phones, laptops, and other accessories with no hassle at all. It is India’s most popular resale site as it provides:
- Free pickup from your home in over 1500 cities
- Payment is immediately after the device is inspected
- A smooth and hassle-free selling experience
Selling Process Of Cashify
You can follow the steps given below to unlock high resale value and avoid the value drop after the new phone launch.
- Head to the official website of Cashify or download the app.
- Click on the “Sell Old phone” option, or from sell gadgets select laptops.
- Now you have to select the brand.
- There, you can choose the device’s model.
- Next, you will be asked a few questions about the condition of your device.
- Once you have answered everything correctly, you can click on Continue and get the exact value of your device
- Finally, click on Sell now, enter your details, schedule a pickup, and within the given time, a dedicated person will reach out to your doorstep.
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