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WhatsApp Privacy Policy Rollout to Restart, Changes, And More

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By Susshmita Choubey - 
21st Feb 2021
WhatsApp Privacy Policy

WhatsApp privacy policy changes will be coming back soon. The company will now push out banners to provide more information on its privacy policy. Earlier this year, it came under fire amid users’ concerns. However, the major concern was that the messaging platform shares private messages with parent company Facebook.

It will start displaying a new banner about the policy changes in the coming weeks. This will provide “more information that people can read at their own pace”. WhatsApp had to pause the rollout of its privacy policy update in January after severe backlash from users. The ultimatum to accept and share your data to continue using the app was not very well received. However, it looks like the company is still going ahead with its plan to push out the update.

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WhatsApp To Display Banners On Its New Privacy Policy

The banner will strive to offer more information and transparency. It will center on the new terms and conditions that users will have to agree to. Eventually, WhatsApp looks to start reminding people to review and accept these updates in order to keep using the app.

According to TechCrunch, WhatsApp details what will happen to users who won’t agree to new privacy changes through the mail. It explains that it will slowly ask such users to comply with the new privacy policy terms to have full functionality of WhatsApp till May 15.

If you do not accept the new privacy policies after May 15, you will lose some key functionality. WhatsApp has created a new FAQ page titled What happens on the effective date according to which, “For a short time, you’ll be able to receive calls and notifications, but won’t be able to read or send messages from the app”.

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In this case, you have two options:

1. Give in and accept the new privacy policies.
2. Download your chat history and move to another messaging app.

WhatsApp says that you will still be able to accept its new privacy policy after May 15. In turn, one can get back to using the app with full functionality. However, once the deadline is over and if you have not clicked the ‘ACCEPT’ button, your account will be classified as inactive. And inactive accounts are automatically deleted after 120 days.

WhatsApp has reiterated that personal messages will always be end-to-end encrypted by default. It says the policy essentially chalks out data policies that will be practiced for conversations with businesses that are on WhatsApp.

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“We charge businesses to provide customer service on WhatsApp — not people. Some shopping features involve Facebook so that businesses can manage their inventory across apps. We display more information directly on WhatsApp so people can choose if they want to engage with businesses, or not”.

the company said in the blog post



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