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    Samsung Once Again Best Selling Smartphone Brand In India, Beats Xiaomi


    Xiaomi has ceded ground to its long-rival Samsung in the world’s second largest market.

    By Susshmita Choubey | 
    Updated: 30th Oct 2020 16:57 IST

    Highlights of the Story

    • Xiaomi lost its top spot to Samsung this quarter
    • Indian smartphone market records highest sales in Q3 2020.
    • There is a 9 percent growth year-on-year.

    After three years of holding the crown of the leader in the smartphone market, Xiaomi loses its position to Samsung. The latter now holds the top position in the second-largest smartphone market, according to a report. The smartphone market records the highest-ever single quarter shipments in Q3 2020.

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    Additionally, Samsung commanded 24% of the market in the quarter that ended in September this year. It is 1% more than Xiaomi’s 23% share. As per the latest research by Counterpoint’s Market Monitor service that the pent up demand of smartphones due to the lockdown and online marketplace preference is responsible for this rise. It is responsible for over 53 million units in the third quarter.

    This marks a 9% year-on-year (YoY) growth compared to the third quarter of 2019. Last year, Xiaomi led the market share with 26% with Samsung in second place with 20%. As per the report, Samsung regains the top spot this year for the first time since Q3 2018.

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    On the other hand, according to senior research analyst Prachir Singh, Indian smartphone market is seeing a rise first time since the lockdown restrictions. The report shows a consistent growth in the past few months. Major sales are on various online platforms during Independence Day period. Typically, September is the biggest selling month which in turn are responsible for the YoY growth.

    Additionally, the mid-tier smartphone segment ranging from Rs. 10,000 to Rs. 20,000 saw the highest growth in Q3 2020.

    On the other hand, Vivo stands at 16% market share, Realme with 15%, Oppo with 10%, and other brands taking 12%.

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    Moreover, feature phones and smartphones are leading in the Indian market share by 8% YoY in Q3 2020. This is happening because of the increase in sales of feature phones by 5% YoY growth in Q3 2020. Here, Itel leads the market in India for feature phones.

    Anti-Chinese movement has hurt Chinese brands in India, according to another analyst. Offline-centric brands like Vivo, Oppo, and Itel are increasing their online presence as well.

    On the other hand, for premium smartphones, Apple leads the market over Rs.30,000 market thanks to the demand for the iPhone SE (2020) and the iPhone 11.

    OnePlus leads the market in Rs.30K to Rs.45K segment, all thanks to OnePlus 8 sales. Additionally, the OnePlus Nord became the best-selling smartphone in the upper mid-tier (Rs.20,000 to Rs.30,000) segment.


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