Find New Phone
Buy Accessories
0 Device Added

The Epic Battle Between Fortnite And The Apple App Store – What Is The Real Tussle?


In a recent turnaround of events Apple banned Fortnite from the Apple App Store for the iOS devices, this happened on Thursday last week after Epic Games introduced their own payment system in the app that allowed it to bypass the 30% commission that Apple has been charging for the in-app purchases. The latest update for the app allowed the users to pay for the in-game currency directly in the app instead of using the Apple App Store for the in-app purchases, clearly, Apple doesn’t seem to be very happy with this move and has decided to ban the application from their App Store.

By Akhil Taneja - 
18th Aug 2020
FortnitAnd The Apple App Store

Highlights of the Story

  • Apple recently decided to kick Fortnite off form the App Store.
  • This triggered when Epic Games decided to introduce a new payment method that allows users to buy V-Bucks through their own payment system.
  • Now, Epic has filed an official legal complaint against Apple
  • The company has also released a new short video parody of the famous Apple Commercial using Fortnite Characters.

Apple has recently decided to ban the extremely popular Fortnite game from the App Store after the developers shipped out a new update that allowed users to buy in-game currency without the App Store at a discounted price. This update helps the company bypass the 30% commission that Apple regularly charges for all in-app purchases powered by the App Store. This was in bad taste for Apple as they would lose a significant chunk of Fortnite revenue. Epic Games was most certainly aware that Apple would take action against this as it is a direct violation of the App Store guidelines.

What Did Fortnite Do to get themselves removed from the App Store?

Epic Games announced the new update and the Mega Drop Initiative on Thursday last week and within hours, it was removed from the Apple App Store. The 20% discount on the V-Bucks will continue to be available on the PlayStation, Xbox, Nintendo, PC, and Mac leaving iOS users to vain. Apple released a statement shortly after removing the Fortnite from the App Store, this statement highlighted the fact that Fortnite Developers, Epic Games violated the App Store guidelines, and this resulted in the band. Apple also stressed on the fact that the guidelines applied equally to all the developers and are designed to keep the App Store a safe place for the users.

According to this violation of the guidelines, Apple has removed the Fortnite app from the Apple App Store. Epic enabled a new feature in the app that was not reviewed and approved by Apple and this was likely done with the intent of violating the guidelines regarding in-app payments which applies to all the apps, and other digital good that is made available on the Apple portal. Epic Games is a famous developer and has had apps on the App Store for over a decade and has benefitted from the App ecosystem including the tools for testing, and distribution that is provided by Apple.

Also read: Best mobile phones under 30000

Is this a Marketing Stunt?

Epic Games lawsuit clearly states that the company doesn’t expect any special treatment which is not offered to others, instead Epic is seeking relief and allow fair competition in key markets that affect hundreds of millions of users and several thousands of app developers who spend multiple hours a day making apps that offer value on iOS and Android. The company had a similar complaint with Google with Epic clarifying that they are not seeking any favorable treatment, while it is obvious that winning this battle against the giants would mean that Epic ends up making more money but the implications of the lawsuit are going to affect a lot more developers in a positive manner especially when it comes to smaller app developers.

For the users who are wondering if this is a publicity stunt done by Epic Games to call out Apple for the unfair practices that it has been following for years. The company has also confirmed the same by announcing that it will release a new video called the Nineteen Eighty Fortnite which is a parody of the famous Apple Commercial from 1980. The Fortnite developer has also filed a complaint against Apple and has referred to Apple as a monopoly, also calling the iPhone manufacturers practices as anti-competitive. This has been an ongoing complaint of the CEO of Epic Games for several years now, but the prolonged tussle has only recently turned into a full-scale digital war.

Also Read: Fortnite Vs PUBG Mobile: Differences Between The Two Biggest Battle Royale Games

Featured Videos

  • How To Watch IPL 2020 For Free On Your Mobile Phone?
    Finally IPL 2020 is around the corner. After all the uncertainties because of this Covid-19 pandemic situation, the 13th edition of the Indian Premier League is ready to hit the ground. It's really good news to the cricket fans from every corner of the globe. People are searching for different streaming platforms to watch IPL online. Here we have provided 5 best platforms to stream IPL from mobile.
    15th Sep 2020
  • Garena Free Fire Hacks To Make You Forget PubG
    Here are a few tips, tricks and hacks to play Garena Free Fire which will make you forget PubG.
    14th Sep 2020
  • How To Change OnePlus 5 Battery Easily?
    Sitting at the comfort of home, learn how you can change the battery of your OnePlus smartphone at home.
    14th Sep 2020
  • Different Phone Bodies Types Explained
    If you are searching for a new smartphone, there are various features to look for, that you should consider while purchasing. In terms of internal specifications and exterior designs, smartphones have come a long way. While choosing a smartphone, one of the hard choices to make apart from other specifications is the smartphone body. Here…
    6th Sep 2020
  • Different Types Of Smartphone Displays Explained
    In this era, smartphones have grown to be an essential part of our lives but purchasing a perfect smartphone is a tedious process.  Apart from other features, when it comes to buying a smartphone based on its display, a variety of displays are available in the market across a wide range of smartphones and it’s…
    6th Sep 2020

Latest Reviews

View All