India’s smartphone market set a whole new record within the third quarter (July-August-September) of 2020. Going by the latest analysis of Counterpoint’s Market Monitor service, the smartphone market saw the highest-ever shipments in a single quarter. Additionally, the smartphone shipments within the nation grew 9% year-on-year (YoY). This summed up to succeed in over 53 million models within the quarter. Moreover, this record is an all-time excessive for the smartphone market.
Also read: LG K92 5G Launched In The US
The report reads as, “The push from the manufacturers coupled with the pent-up demand as a result of lockdown and robust gross sales on on-line platforms led to this development.”
Also read: OnePlus To Launch 8T “Cyberpunk 2077 Edition” Tomorrow
Furthermore, Senior Analyst Prachir Singh commented on the marketplace dynamics. She said that, “The Indian smartphone market is on a restoration path because the lockdown restrictions have been relaxed. The market has proven a constant development for the previous few months. It noticed sturdy demand throughout the Independence Day interval in August as main on-line platforms hosted large gross sales.”
Key Highlights
- Samsung led the Indian smartphone market with 24% cargo share for the primary time since Q3 2017, Xiaomi adopted intently with 23% share. Samsung noticed 32% YoY development.
- Xiaomi remains as the highest online selling brand. There has been a rising demand for its Redmi 9 series. This series includes the Redmi 9, 9 Pro, 9 Pro Max and 9 Prime.
- The market noticed a rise in common promoting value (ASP) of smartphones. “As a result of pandemic, Indian shoppers have ended up saving on leisure actions. These financial savings at the moment are being funnelled into smartphone purchases,” says the report.
- The mid-ranger segment of smartphones (Rs 10,000-Rs 20,000) became the most-popular segment in India.
- The focus on online e-commerce platforms has elevated significantly. “Even the offline-centric manufacturers like Vivo, OPPO and Itel are growing their on-line presence as a result of altering client behavior. Although on-line channels stay in focus, OEMs are additionally making an attempt to leverage new alternatives in offline channels in Tier 2 and Tier 3 cities. On this regard, Xiaomi launched ‘Mi retailer on Wheels’, Samsung launched Galaxy M01 Core and Vivo introduced extra retail low cost,” says the report.
- Vivo entered the premium market with its X50 series of smartphones.
- Realme expanded its C-series of devices with a number of launches to meet the demand. Additionally, its Narzo series of smartphones has been a major hit. This series includes the hit Realme Narzo 10, 10a, 20 and 20 Pro.
- Apple led the premium segment (Rs 30,000 above) as always. Apple beat OnePlus even earlier than its 2020 flagship launch, pushed by a growing demand for iPhone SE 2020 and iPhone 11.
- OnePlus remained the highest model within the reasonably priced premium segment (Rs 30,000-Rs 45,000). Moreover, this has been pushed by the OnePlus 8 gross sales. Additionally, OnePlus also entered the higher mid-tier (Rs 20,000 – Rs 30,000) with its Nord series. However, there is just the single regular OnePlus Nord device for Indian users as of now.
Also read: Report: iPhone 13 Could Feature A 1TB Storage Option
