For years, Cashify has led the charge as the sole representative of the rising recommerce industry. And this 8th March, Cashify’s Women’s Day celebration takes a moment to bring some huge record-breaking insights on how women drive the smartphone industry, and how women have helped us achieve some unique records in our sales. A woman with knowledge and purpose will always drive society forward; that’s what we’ve heard of. Indian women have proved it right for us! From August 2025 to February 2026, we saw 6 lakh women users join our platform, making the total count grow from 35 lakh to 41 lakh. And this was not it; there have been some more amazing contributions from females in our business. So, let’s celebrate this Women’s Day by bringing them forward right here.
Cashify Wishes Happy Women’s Day To Every Female Who Helped Us Win!
Cashify has seen the growing participation of women on its platform, revealing that over 41 lakh women users engaged between August and February.
This reflects a 17% year-on-year growth compared to 35 lakh women users during the same period last year. In contrast, male user growth stood at 9% year-on-year, showing that women are adopting re-commerce at nearly twice the pace.
Data Insights: How Women Have Fueled India’s Recommerce Growth
Women are changing the circular economy into a sophisticated financial strategy. By giving leverage to high-performance flagships and timing upgrades, women have helped us grow our businesses, and the joining hands have come from across the nation.
Today, nearly 48% of women users are concentrated across the top 10 cities. Delhi emerges as the largest contributor, followed by Bengaluru, Hyderabad, Mumbai and Pune.
At the same time, the rise of women’s participation extends beyond metros. We received strong participation by women in Tier 2 cities such as Patna, Lucknow, Kolkata, Jaipur and Ahmedabad. So, we are superglad how Cashify’s Women’s Day has become a nationwide celebration.
Elevating Brands And Standards: How Women Have Uplifted The Premium Refurbished Smartphone Category
Women are redefining the refurbished market by prioritising long-term value over budget-friendly shortcuts. At Cashify, Apple leads the pack, accounting for 34% of female purchases. Combined with Samsung, these two giants dominate the segment, signalling a sophisticated preference for reliability and high resale potential.
The data further shatters stereotypes regarding gender and tech adoption; women aren’t just buying premium, they are active participants in the high-value trade-in cycle. In fact, Apple makes up 43% of the devices women sell.
The Biggest Cheerleaders For Women In Recommerce: Cashify’s Women’s Day Mission
As women drive the recommerce industry forward, we embark on a mission to glorify this and strengthen it! We appreciate every female hand joining Cashify’s mission to revolutionise the recommerce industry.
“What we’re seeing is not incremental participation, but acceleration. Women users on Cashify are growing nearly twice as fast as men. This signals a shift from passive ownership to active lifecycle management. That said, women still account for under one-fifth of our total user base, which means there is significant room for progress. As digital trust deepens beyond metros, our focus remains on making organised recommerce more accessible and inclusive,” said Nakul Kumar, our Co-Founder.
So, we appreciate the active participation of women, not just in our office, but also in our business reports. We happily wish every female to stand strong and let this recommerce industry prosper with their powerful insights, helping strategies, and a willingness to outshine every suspicious eye that doubts them! This way, Cashify’s Women’s Day celebration takes new pledges and wishes to rise to new heights!
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