If you are a creator and YouTube is your go-to platform to post videos, then you need to hear this out! YouTube has started a new feature where you can test thumbnails on YouTube. Yes, a new feature where creators can test up to three titles and thumbnails to see which version gets the most views. Sounds a great deal? Then let us dive into this news story and brief you all about this new feature of YouTube.
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YouTube Starts A New Feature For Thumbnails
YouTube is rolling out its latest updates for December 2025. There is a new A/B testing feature this time, which was present earlier, but now comes with an upgrade. But what is this testing feature? Come, let’s explore.
What’s A/B Testing? Know How You Can Start Testing Thumbnails On YouTube
On YouTube, creators can now test multiple thumbnails and titles for the same video, with viewers randomly shown different options. Creators can now start testing thumbnails and see which Thumbnail will give them more views. Performance is measured via metrics like click‑through rate and watch time to pick a winner.
How To Test Thumbnails On YouTube?
Just go to YouTube Studio on desktop, open your video details, use the new testing option under titles/thumbnails, add variants, then run and review results.
Which YouTube Accounts Are Eligible For This?
- Only available on YouTube Studio on desktop.
- Only for accounts with YouTube Advanced features.
- You can only test titles on public long-form videos, live stream archives saved as videos, or on podcast episodes.
- Not for videos that are set as ‘Made for Kids’, 18+ videos, or private videos.
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So, if you are a create and want your first video of 2026 to be rocking and visually a maestro, then start to test thumbnails on YouTube and increase your views and subscribers!
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