The all-new Arratai messaging app is making Indians go crazy! Is it the first time we are going to see the biggest technology revolution in India? Arattai vs WhatsApp, is this the new comparison we are going to see? Since the last few days, the hashtag of Arratai has been the no.1 trending hashtag across all social media platforms. But what’s actually inside this app? I am going to answer all these questions and bring you all the details about the latest Arattai app inside this blog. So, let’s begin.
Arattai vs WhatsApp: We Have The Latest Contender In The Social Media Debate
To give you a brief overview of our Arattai vs WhatsApp debate, we can tell you that Meta’s monopoly in the social media industry in India is undoubtedly going to be challenged. Currently, Meta owns three major social media platforms: Facebook, WhatsApp, and Instagram. These apps have a huge market share in India. However, over the last 3-4 days, a new player has entered this competition.
An Indian brand, ZOHO, launched its own social media app, Arattai. This app is made in India and has a full-fledged social media messaging platform service.
According to a recent announcement by the CEO of ZOHO, Arratai has achieved the largest growth numbers for a social media app. The user base of Arratai has grown 100X in the last 3 days.
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Arratai Achieves The Biggest Growth For A Social Media App
Even if you check your Google Play Store or iOS Store, you will see the Arattai app trending at rank 1 in recent social media category trends. People believe that this app is the biggest competitor to apps like Telegram, Signal, Discord, Google Meet, and other apps. And similarly, many believe that the Arattai vs WhatsApp battle is going to be fierce, and who knows, you might see more people using Arattai in future.
The Future Of Make In India Tech Revolution: Arratai Makes It Big In The Industry
Arratai is the latest remarkable achievement that India has made. In the era where India is becoming one of the largest market capital contributors in industries like technology, Web3, AI, Software, Space R&D, and many such streams where we used to struggle, Arratai has come as a significant feat.
India will reach to about a valuation of $1.16 billion in the social media market, along with the other streams of messaging, and tech-based innovations by 2030. Considering this number, we can clearly see that the role of Arattai is huge in terms of the market valuation, and the growth it will bring in India’s role in this market.
Spyware Free, Made In India, And Full Of Features: What Makes Arattai Special?
India’s Union Education Minister, Mr Dharmendra Pradhan, openly endorsed the Arattai app in one of his recent tweets on X, calling it a ‘Swadeshi’ {homegrown} brand. Tying its tussle up with WhatsApp, he called Arattai as an alternative to WhatsApp.
This tweet sparked the Arattai vs WhatsApp controversy. Just after a few hours, hundreds of other political figures like Union Minister Ashwini Vaishnav, renowned tech experts, and India’s prominent tech influencers started promoting Arattai on social media and news platforms.
This means that the Government is supporting this initiative, targeting it as the major boost-bringer to the ‘Make in India’ campaign
That’s when I realised that this app is not newly launched; in fact, it was launched in 2021.
Yes, ZOHO launched Arattai in 2021. Zoho has established a strong brand presence in the Indian market, driven by its affordable and customizable business software solutions. India is poised to become Zoho’s largest market within the next decade, thanks to rapid digital adoption and demographic advantages.
Talking about Arattai, this app marks Zoho’s expansion into communication platforms, further enhancing its impact in India’s tech ecosystem and showcasing its commitment to innovation tailored for Indian users.
So what makes Arattai special? Here are a few key points to help you understand this better.
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Why Is Arattai Special? Key Benefits Of Using Arattai
Made In India Feel: Arattai is wholly made in India. This app gives a huge shout-out to the ‘swadeshi’ feels and makes us stand proud as a major contributor to the technology industry.
Government Support: Arattai has received numerous accolades and support from the Indian government, bringing a big boost to its venture.
Spyware Free: Arattai is spyware-free. Considering the risks of cyber attacks and fraud, Arattai has emerged as a safer and more secure alternative.
End-to-End Encryption and Secure Login: Messages, calls, and media are end-to-end encrypted, with OTP and biometric options to secure accounts.
High-Capacity Media Sharing: Arattai allows file transfers up to 2GB, photo/video sharing, and 24-hour disappearing Stories for temporary posts.
Cross-Platform, Low-Bandwidth Performance: This app is available on phones, desktops, and Android TV, optimised for battery and slow networks to ensure wide accessibility.
Large Groups and Scalable Communication: It supports group chats up to 1,000 members, channels and broadcasts, and group video calls for up to 50 participants.
Now you know why this app is making a huge sensation in India.
But the big question is: is Arattai better than WhatsApp? Who wins in the Arattai vs WhatsApp battle?
To answer this question, let us bring you some comparative analysis ahead.
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WhatsApp Still The King? Or Has Arattai Taken Over
WhatsApp has a market size almost 300 times bigger than Arattai. The global market presence of WhatsApp is undisputed.
Many came and went, but the market capture of WhatsApp was tough to shake up. Even apps like Discord, Signal, and Instagram, which are top genre social media platforms, are after WhatsApp when it comes to user base.
But but but, if you talk of the Indian foreground, then I would say Arattai is surely taking over.
In India, people love the ‘feeling’ of patriotism, that ‘swadesi‘ tag, and that homebound feeling that makes them a true Indian. Whenever they see an Indian product actually matching ties with global products, they do not shy away from promoting it. The same is the case for Arattai.
Arattai vs WhatsApp: A Common Comparison
| Feature | Arattai | |
| Origin | Made in India | Made in the US |
| Download Size | 38MB | Varies from 48MB to 123MB |
| Market Size | Around 3 Billion | Around 1 Million |
| Privacy & Data Storage | Spyware-free. Minimal cyber-fraud risks, encrypted chats, Indian servers, no ads, no data selling. | Global servers, owned by Meta, data sharing with Meta, and global fraud risks. |
| End-to-End Encryption | Present: for messages and calls. | Present: for messages and calls. |
| Account Security | OTP plus biometric login options. | OTP plus optional biometric lock. |
| Group Size | Up to 1,000 members. | Up to 1,024 members. |
| Group Calls | Up to 50 participants. | Group calls (fewer participants compared to Arattai). |
| File Sharing Limit | Up to 2GB per file. | Up to 2GB per file. |
| Stories / Status | 24-hour disappearing Stories. | 24-hour Status updates. |
| Multi-device Support | Phone, desktop, Android TV; optimised for low bandwidth. | Phone plus up to 4 linked devices; desktop apps available. |
| File Compression | Compresses files for storage saving. | Has options for sending original-size or compressed files. |
Arattai vs WhatsApp: Which One Should I Choose?
Now, coming to the Arattai vs WhatsApp comparison, let us bring a straight-out features comparison for you to make things clear and better understand.
Key Takeaways From Arattai vs WhatsApp Comparison:
- Arattai is safer, is spyware-free and has fewer risks of cybercrime.
- WhatsApp still handles chats, messages’ bandwidth and has a broad device ecosystem.
- The acceptance rate for Arattai is low, so official and social communication streams are still mainly on WhatsApp.
- Arattai is better for group communication, as it allows more participation.
- The image quality, video quality, or other content sharing is better and is shared in higher quality in Arattai.
- Arattai occupies less space inside your phone.
- WhatsApp has a larger market presence.
End Note
If you are an Indian who is keen to promote Indian home-grown brands, loves to try out new trends, and is a part of the vigilant Indian tech community, then it’s your duty to try out Arattai.
However, a large part of the Indian population is still considering WhatsApp in the Arattai vs WhatsApp debate as their main messaging app, and would just like to keep Arattai as a fun messenger, which they might delete anytime.
In my opinion, if you ask who’s the winner in the Arattai vs WhatsApp debate, WhatsApp is better in the overall comparison and benchmarks, but Arattai is nowhere behind. This app is bringing a huge sensation, and I would surely choose Arattai over WhatsApp for its ‘Indian-ness’ and a new bunch of features to try out!
Stay tuned till we bring more such comparisons and new developments in the tech-zone.
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FAQs
Is Arattai Better Than WhatsApp?
Arattai brings more safety measures and a newer set of features as compared to WhatsApp. But in overall comparison, WhatsApp is still better.
Arattai vs WhatsApp: Which app to choose?
If you are a daily user of social media, want a safer interface, and do not use chats for business purposes, then use Arattai.
Who made Arattai?
Arattai is made by the Indian brand ZOHO.
When was Arattai launched?
Arattai was launched in 2021.
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