Meta, the parent company of Facebook and Instagram, on Sunday announced that it will be testing out a blue verification subscription service to Facebook and Instagram. It makes it easy for users to verify their accounts.
The move behind the subscription service is to increase “authenticity and security across its services”, Meta CEO Mark Zuckerberg said in a Facebook post.
This new subscription service provides users, the opportunity to acquire the highly sought-after blue verification badge on their Instagram and Facebook accounts. Users can achieve this by verifying their identity for a monthly fee of up to $15.
How This Service Works?
Meta Blue Verification is now available in New Zealand and Australia, with plans to expand globally in the future. The service allows users to verify their identities and this can be done using government-issued ID cards. It also provides several benefits such as improved protection against impersonation attacks, direct access to customer support, and increased visibility and reaches.
The monthly subscription cost for Meta Verified is $11.99 on the web and $14.99 on iOS and Android devices.
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Meta Blue Verification: Why Meta Took This Step?
Meta’s revenue has taken a hit in recent years due to Apple’s implementation of stricter privacy changes on iOS that limit the company’s ability to track users’ internet activities.
The social media giant, which has not charged its customers for most of its services since its inception 15 years ago, generates almost all of its income from advertising. The impact of Apple’s move is expected to cost the company over $10 billion in lost advertising revenue this year.
In response, Meta has expressed its intent to develop a valuable subscription service for creators, businesses, and the wider community. As part of this plan, Meta is expanding access to verification and redefining the meaning of the verified badge. So that more people can trust that the accounts they are interacting with are authentic.
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