Admit it, we are all very excited for the Apple iPhone 18 series launch, and it looks like Apple is actively and likely gearing up for this launch as well. But there is a slight twist to this launch program. For the first time, Apple is planning a biannual two-phase phone launch program, in which it will proceed with two phone launch events in a year. Till now, we have only seen one iPhone series getting launched once a year, but it looks like Apple is changing it. So, what’s the full story behind this? Let us find out inside this news story.
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Apple Launching Two-Phase Launch Cycle For iPhone 18 Series Launch
Apple is coming up with multiple launches in 2026, with the iPhone Foldable launch, iPad’s upcoming series launch, and the iPhone 18 series launch. With such a power-packed reveal schedule, Apple is trying its best to capture the whole market season and bring back-to-back launches and get the whole yearly slot booked.
For this, Apple is coming with the following two-phase launch cycle.
Apple’s Biannual Launch Cycle: Fall 2026 And Spring 2027
Apple will launch the iPhone 18 series in Fall 2026, which will have iPhone 18, iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Foldable.
Succeeding this, in Spring 2027, Apple will bring iPhone 18e and a new iPhone Air variant.
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What More To Expect From Apple In 2026?
With the recently launched Apple Pocket and more such interesting devices lined up, Apple is also diversifying its brand into exciting and cheaper gadgets for a wider market reach. Journalists worldwide believe that Apple will soon capture the mid-range and gadget market, as well as the layman user segment, alongside its highly premium consumer base.
So, let’s gear up for the iPhone 18 series launch and make way for the upcoming Apple wonders in the market.
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