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Carl Pei’s ‘Nothing’ Will Launch Wireless Earbuds In Summer 2021

By Susshmita Choubey - 
10th Feb 2021

The curiosity to what Carl Pei’s Nothing first launch will be is ending here. In an interview with Bloomberg, Pei told the publication that they will begin selling wireless earbuds to customers this summer. Moreover, more products will follow after this launch in the year. However, there is no confirmation on whether be standard wireless earbuds or TWS.

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Nothing will launch its first TWS earbuds this summer?

Pei started this new venture after his abrupt exit from OnePlus to create a seamless ecosystem of connected devices. However, Nothing is on sort of a stealth mode earlier but revealed its name recently.

“We’re building an ecosystem of smart devicesWe’ll start with simpler products, wireless earbuds. We’re going to have multiple products throughout the year, not just audio products, and eventually, we want to build it so these devices talk to each other”.

Pei said to the news outlet

Furthermore, Pei’s new startup, Nothing will make products that interact with each other. It suggests an Internet of Things (IoT) approach, akin to the now-defunct company, Essential. However, many have speculated that smart speakers may be within the company’s portfolio. Companies like Apple, Google, and Amazon have had some success selling such products.

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Pei also through Nothing suggested a move towards ambient computing as well. Ambient computing refers to products that use voice as an interface, instead of touch, like smartphones, tablets, and laptops of today.

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At the moment, speculations are that Pei’s company will bring Nothing branded products in all segments, including smart TVs, tablets, smartphones, and more. The company is also hiring employees in India and globally right now, so it shouldn’t be long before we find out more.


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