A recent study, which was made public on Friday, revealed that India’s wristwatch market grew impressively by 312 per cent (on-year) in the June quarter, with indigenous company Fire-Boltt grabbing the lead with a 28 per cent share. According to Counterpoint Research, boAt and its sub-brands maintained third place with a 19 per cent share, while Noise and its sub-brands came in second with a 26 per cent share (best-selling brand in online channels). This quarter, the most ever, over 300 different smartwatch models were sold throughout the nation.
India’s Smartwatch Market Grows Highest Ever: Here’s All You Need To Know
Amazon led all online channels, which provided 67 per cent of the total amount of shipments. “In Q2 2022, Smartwatch shipments to India increased by 4 times yearly, with Fire-Boltt taking the lead. More than half of the smartwatch market was taken up by Fire Boltt and Noise “Anshika Jain, a senior research analyst, stated.
Due to numerous promotional offers, the Samsung Galaxy Watch 4 remained Samsung’s best-selling model in Q2, contributing to the company’s growth of 295 per cent (YoY). Dizo held steady and took fifth place. The best-selling model for the brand during the quarter was the DIZO Watch 2 Sports.
Realme expanded by 76 per cent and introduced the Realme TechLife Watch R100, its first Bluetooth-enabled smartwatch. The top three spots will change over the upcoming quarters because of how dynamic the market is, according to Jain. This quarter, the most ever, over 300 different smartwatch models were sold throughout the nation.