Sony Bravia X90J TV Series with XR Cognitive Processor Launched

By Narender Kumar - 
Updated: 11th Oct 2022 17:18 IST
Table Of Contents
  • 1
    Sony Bravia XR-55X90J price and availability
  • 2
    Specifications and Features

Sony has launched its new Bravia X90J series in India. There would be three variants in the series: 55-inch, 65-inch, and 75-inch. It’s advertised as the “world’s first cognitive intelligence TV series that thinks like a human brain,” according to the company. The Cognitive Processor XR in the Bravia X90J series TVs analyzes the viewer’s focal points and cross-analyses multiple image quality elements to generate a more natural picture.

It also improves the sound quality to 5.1.2 channels for a more realistic surround sound experience. The X90J series replaces the X90H series, which was introduced in 2020, as the top of Sony’s premium LED Triluminos TV line for 2021.

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Sony Bravia XR-55X90J price and availability

The Sony Bravia X90J tv is currently available in India through Sony’s primary online and offline distribution channels for Rs. 1,32,990 for the 55inch model, which is somewhat less than the company’s quoted price of Rs. 1,39,990.

Sony India has announced that 65-inch and 75-inch models of the X90J series will be available soon. The company is yet to announce 65-inch and 75-inch models’ prices.

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Sony Bravia X90J

Specifications and Features

Sony’s Triluminos technology, which is close to the quantum dot technology seen in televisions marketed as QLED TVs, features in this Ultra-HD LED TV. The TV has XR 4K Upscaling technology, which upscales 2K signals to near-true 4K quality.

The Sony Bravia XR-55X90J comes with the XR Cognitive Processor, which is advertised as the world’s first TV with cognitive intelligence. This enables the TV to identify the focal point – that is, the most essential element or zone in a given frame – and boost the picture quality precisely. According to Sony, the image quality is, therefore, more natural-looking and vivid.

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The HLG, HDR10, and Dolby Vision formats are all supported, as well as Dolby Audio and Dolby Atmos for sound. Full-array local dimming, HDMI 2.1, a peak refresh rate of 120Hz at Ultra-HD resolution, auto low-latency mode, and variable refresh rate are among the other features on the TV. The total sound output of the speaker system is 20W.


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